WOW - a record number of over 130 punters packed out the Shelbourne Hotel on Monday 2nd of July to hear our Mobile TV presenters and panellists go through their paces. Check out the crowd photo :

Content-wise, Martin Farrimond from Broadcast Australia gave us some very interesting research showing that in fact yes, people will watch up to 30 minutes of long-form TV on a mobile device, albeit for around $20 or less per month on average.

Chris Noone from NineMSN confirmed that yes advertisers are very keen on convergent mobile advertising campaigns, with that carriers still have to get zero-rated video streaming access sorted out so that end-users can experience mobile video campaigns without fear of high data charges.

Ben Kinealy from Telstra Bigpond revealed that he’s all for off-deck competition pointing out that it will both grow Telstra Bigpond’s data charge business while dropping prices to individual consumers which we all know must be a good thing.

Finally, Anthony Ward from TBSGroup was very positive about Web 2.0 style on-demand and collaborative-filtering behaviours crossing over into the mobile TV space - and equally circumspect on who the carrier was that he’s been working with to develop strategy within mobile video!

Thanks must go to a wonderful audience, putting up with what had become cramped conditions. Even our sometimes flaky sound system couldn’t blunt the razor-sharp atmosphere. Gripping stuff!

Thanks also to Chris Kettle of My247 and Christina Grant of SparkTV for their excellent reception work.

Until next month !

This entry was posted on Tuesday, July 3rd, 2007 at 10:02 pm and is filed under mobile monday sydney. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.