In October : Mobile Pathways for Marketing
Next Mobile Monday Sydney is on Monday 8th October 2007
:: 6.30pm for 7pm kickoff!
:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)
“Innovation in Mobile Pathways for Marketing” sponsored by
The perennial challenge with any mobile marketing campaign is smart, simple, consumer-friendly pathways. In this role SMS has been the king of the TXT2WIN on-pack-promotion, but some exciting new challengers are vying for a piece of the action and looking to enable a fast track pathway to the mobile internet.
QMCODES Introducing i-nigma
New market entrant and this month’s sponsor QMCODES is a case in point. Get the i-nigma reader by sending an SMS to 0429 883 688 (works best on 3G phones, look for it in the applications, games or ‘my own’ folder depending on your model), then shoot the smartcode below and [if you’re not stuck in a walled garden] you will be seamlessly redirected to an m-site and m-survey at qmcodes.com/momo put up by the startup’s CEO Antony McGregor Dey and his team.
Try it out ! Then come along on the night and find out more.
Is 2008 set to be the year of mobile marketing ?
The AIMIA Mobile Industry Group has just released its mobile advertising guidelines, and this year’s ADMA awards offered us case-studies featuring clients ranging from Johnson & Johnson to Paramount Pictures. These are exciting times and we’ve put together a panel of acknowledged leaders from the industry to discuss them with you:
* Melissa Adameitis, Agency Business Director from Communicator
* Paul Buchanan, Managing Director at Soundbuzz
* Antony McGregor Dey, CEO at QMCODES
* Adam Dunne, Sales & Marketing Director at Aura Interactive
Bring your mobiles and business cards, and click here to RSVP !
