:: 6.30pm for 7pm, Mon 5th May 2008
:: The Privilege Bar on George St.,
(corner George and King.)

So its Fashion Week again. The madness, the models, the designers, cameras flashing as who’s in and who’s out hangs in the balance. Unidentifiable pieces of whatever hanging from tall thin po-faced girls. Did we mention cool parties & killer runway shows?

Actually, having not received a single party or show invitation (again!), and being the nexus of fashion movers and shakers that we are, (hey our members look cool and a mobile is THE coolest accessory right!?), we decided to have our own very own fashion-oriented soireé.

And what better way to do that than cover Mobile Social Networks !

Keynote by MoSo Guru Laurel Papworth
First up, we’re going to hear from globe-trotting social media consultant Laurel Papworth on the explosion of mobile social networks around the world. Laurel’s most recent gig took her to Jeddah, Saudi Arabia where she discovered how social networks - mobile, online and informal - are transforming the lives and aspirations of Arab Women (e.g. check out imatter.mbc.net). Laurel also teaches social media as part of a Masters of Convergent Media program at the University of Sydney, and still finds time to track around 300 mobile social networks updating her research on her site MyMobilePals.com.

Case Study : Mobile & Fashion
Next up, we’ve got glamazons, fashion mavens and media impresarios Michelle Stevens (Blatherskiter) and Amina Waters (Microsoft) who will be giving us a sneak preview of their Windows Mobile-sponsored collaboration with white hot designer Tina Kalivas (tinakalivas.com). Tina has embraced mobile technology as a key component of her creative process in preparation for her first London show. Come along and find out how Michele and Amina are helping her do it.

Bring your mobiles and business cards
Should be a fun night, dress up and erm, strike a pose ! Come along and enjoy the show - and take advantage of some great networking opportunities alongside your peers in the mobile industry. Entry is free, but to guarantee your place click here to RSVP.

Note: Our lawyers asked us to say for the record that Mobile Monday is in no way affiliated with Rosemount Australia Fashion Week, and this is not an official Fashion Week event. Maybe next year !?�

Attention all Content producers. Programmers. Business Professionals. Entrepreneurs.

Mobile Monday Sydney pals mega can help you be a part of one of the world’s fastest growing economic sectors.

“Hear from some of Australia’s leading mobile industry experts about how they’ve succeeded so far, their thoughts about future opportunities and how the mega program can help you. Featuring Shane Williamson (Mobile Monday Sydney), Kelly Ajai, (Communicator Interactive), Michael Stone (Amethon), Alex Hall (TigerSpike) and others.

This free information session will provide specific details about what the mega program offers, how it is delivered, which industry leaders are involved and how you can be a part of it.

When: Tuesday April 22nd,
time: 6-8pm (pls be punctual),
Location: Privilege Bar (Blacket Hotel), 70 King Street, Sydney.

mega is an industry-led, hands-on program in which leading industry experts guide participants through the creation of new business for mobile products and services. Applications welcome from individuals and teams.

To register for this free Info session, go to www.mega.org.au and fill out the online registration form, or
email justin@mega.org.au - ALL WELCOME!“

It was really all about People at the last Mobile Monday Sydney.

People sharing their stories:

Tamzin (3), Paul (SoundBuzz), Matthew (5thFinger) (and Tim - MoMo)

People debating the iphone:

L-R iPhone hope: Chris (My247), Oliver W. (MoMo), iPhone hype: Oliver P. (TigerSpike), Shane (MoMo).

Despite an eloquent and passionate attack on the iPhone hype by Oliver P. and Shane, the audience decided in favour of the iPhone:

People enjoying the night:

We even had people voting live !
Checkout the audience survey results here, thanks to Rob Manson of Mobile Online Business for a fantastic live demo - it was fascinating seeing the audience reaction and profile unfold in realtime.

Next Mobile Monday Sydney
:: 6.30pm for 7pm kickoff, Monday 7th April
:: The Privilege Bar on George Street, a step away from the corner of George and King.

Lives in Mobile, up-close and personal
This month we’re going back to our roots : Connecting People in the Mobile Industry – and having fun doing it of course !
First up, we’re going to be sharing the career journeys of some of the industries most experienced mobile industry veterans, and we’re really thrilled to be welcoming

• Matthew Costello, Mobile Sales Director at NineMSN and one of the original founders of 5th Finger
• Paul Buchanan, GM of SoundBuzz Australia and one of the mobile content industry’s true pioneers
• Tamzin Taylor, Category Manager - Mobile TV & Entertainment at 3

We’ll be asking about their journey within the industry, how they started out, interesting and crazy things encountered along the way, and where they think things are headed. In conversation with Mobile Monday co-founder Tim Parsons.

The GREAT DEBATE & instant Mobile Feedback demo
Next up, a fun audience-interactive event thanks to Rob Manson, MD of Mobile Online Business. We’re going to hear an impassioned debate between two teams on the theme:

‘iPhone : Hope or Hype ?’
… and you the audience are going to be able to vote on the outcome in realtime via your mobile ! On the iPhone-hope side, we’ll have Oliver Weidlich (Mobile Monday-co-founder) and an audience member (yes it could be you!), and on the iPhone-hype side we’ll have Tim Parsons (also a Mobile Monday-co-founder) plus - you guessed it, an audience member !

Should be great fun, any volunteers to be on a team please e-mail Oliver or Tim (at) mobilemondaysydney.com if you want to step up to the plate [first-in best-dressed and team-leader's choice will be final.]

Bring your mobiles and business cards
As ever, promised to be a fun night with lots of opportunities to meet and interact with your peers. Entry is free, but to guarantee your place click here to RSVP.