This Tuesday 29th: Augment yourself! with AIMIA NSW Intimates
An event all about “Ubiquitous Augmented Reality”
This one really caught our eye…
“Ubiquitous augmented reality technology is not far off and mobile phones will be the driving force. As mobile devices advance from 3G to 4G, and because everyone has one, they represent a very attractive business opportunity in distributing augmented reality services and advertising.
“Augmented reality is about to hit Australian shores with QR (quick response) code technology. If you don’t already know about this technology, come along and participate in a live demo of QR codes in action.* Beyond QR codes, you will see how traditional printed ads can deliver rich media content to your mobile phone when they have been augmented with tagless picture recognition technology. For example, you see a movie poster in a magazine that interests you. You target it with your mobile and immediately receive the movie trailer that begins to play. Also, see how you can play video games outdoors with the augmented reality games engine A-Rage and learn how to create your own augmented reality experiences.
“This AIMIA NSW Intimates event ‘Augment yourself!’ is a free event and is held from 6.30pm, Tuesday 29th July at The Privilege Club, 70 King Street, Sydney. Be prepared to be amazed: your physical world is about to be changed forever.
Please register at http://www.aimia.com.au/i-cms?page=4635 to receive your name tag and a complimentary drink on arrival.
* Download the free reader beforehand by going to http://www.i-nigma.mobi with your mobile and following the instructions.
