:: 6.30pm for 7pm, Mon 6th April 2009
:: Sky Room @ The Blacket Hotel
:: Entry on King Street via the Blacket Hotel. (Here’s a map)

Mobile : Its all about location, location, location!

With most new smartphone devices - and even websites - offering a combination of GPS- and cell-strength-based Location Based Services (LBS), and with serious carrier support for LBS-based value added services too, many feel that all the components are in place to allow the commercial potential of LBS to finally begin to be realised. Navigation is an obvious application, but increasingly sophisticated service location, social and marketing services are blossoming with a plethora of location-aware web and smartphone apps already released and out there.

[There's even a service for the Blackberry called Citysense that goes the other way - combining realtime and historical GPS and WiFi access data to give you a real-time map of social activity in San Francisco - very useful for finding the latest hotspots.]

In this Mobile Monday Sydney LBS + WEB 2.0 special, we ask

• Are location based services finally growing up? What are the leading business models ?
• What are mobile operators doing to seed the opportunities provided through LBS-enabled mobile marketing and services?
• How important will mobile social networking be to the growth of LBS? And vice versa ?
• What is happening in the LBS & Mobile Marketing space in other markets ?

To answer these questions and more, we’ve got

• Vodafone’s Pocket Life trial team - www.pocketlife.com
• Adam Dunne reviewing the latest location-based campaigns around the world, and
• Our speakers in a panel discuss developments and directions.

More on Vodafone’s Pocket Life Trial

A major international carrier closely collaborating with a team of much smaller, local developers to innovate on a new product ? Wow sounds fantastic ! We’re very excited to have the cross-disciplinary / cross-functional team behind Pocket Life :

• Hanno Blankenstein, Head of Innovation at Vodafone Australia and team lead of Pocket Life, together with his colleagues
• Alexander Koeppen, CMO of Pocketweb and cross platform coordinator for Pocket Life, and
  
• Aaron Hoye, CTO of Mokoki and head of the mobile development team behind Pocket Life

to discuss their innovation strategy, approach and experiences developing the new Pocket Life LBS-aware Web and Mobile Social Networking service - and the opportunities and challenges of collaborating together to drive a commercial outcome.

More about Adam Dunne and Aura Interactive

Adam Dunne from Aura Interactive is one of Australia’s most awarded mobile marketers and a renowned expert on proximity and location-based marketing. He’s been on the road in the US and South-East Asia and is going to share some of the LBS + Mobile Web 2.0 work going on in these markets with us.

LBS & Web 2.0 Panel

These presentations will be followed by an LBS panel where you’ll get your chance to debate the questions above - and examine the Web 2.0 / LBS mashups we’re currently seeing sprining up online and via the latest smartphone devices.

DON’T FORGET - It’s at the SKY ROOM upstairs at the Blacket Hotel

As ever, promises to be a fun + entertaining night. Bring your mobiles and business cards, and RSVP now to secure your place. Mobile Monday Sydney is a free event.

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