July 1st : Palm Pre, N97+Ovi, and Amethon M-Stats
:: 6.30pm for 7pm start, Mon 6th July 2009
:: Level 3 @ The Blacket Hotel
:: Entry on King Street via the Blacket Hotel. (Here’s a map)
FY 2010 kicks off possibly at the mid point - or is it just the end of the beginning? - of the biggest financial crisis in a generation. And yet Apple just announced it has already sold over 1 million iPhone 3GS smartphones.
What better way to catch the first glimmers of economic recovery than diving straight into the world of Mobile with the Mobile Monday Sydney crew !!
Proudly Presenting :-
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 First up, a live demo of the new Nokia N97 smartphone and Australian Ovi store, launched yesterday with much hoopla, thanks to MoMo Co-founder Shane Williamson. |
| Next we’ll have some developer’s insights into the Palm Pre, thanks to MoMo Co-founder and usability expert Oliver Weidlich (Ideal Interfaces) and veteran online and mobile guru, Rob Manson (MOBusiness.com.au). |   |
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Michael Stone from Amethon Solutions will also give us some personal insights into their recent Mobile Internet Insights report “Mobile Advertising - Beyond the Click Thru“. (Request your copy ahead of time here.) |
Promises to be a great night - and who knows, we might even induct you into an impromptu innovation panel like the one in May that ended up on TelecomTV !
See you there ! RSVP here.
Don’t forget your business cards, and RSVP now to secure your place. Mobile Monday Sydney is a FREE event. And DON’T FORGET - It’s at LEVEL 3 upstairs at the Blacket Hotel
> RSVP NOW
Tags: amethon, ideal interfaces, innovation, michael stone, mobile, mobile traffic stats, mobusiness.com.au, n97, oliver weidlich, ovi app store, palm pre, shane williamson, showcase, sydney, todd graham
August 28th, 2009 at 7:21 am
I would not recomend anyone use Amethon. They are too expensive and it is really heavy on the page load and you can just use Google Analytics which is free. Why pay for this stuff?
August 30th, 2009 at 3:40 pm
Marcus, Tim Parsons co-founder of Mobile Monday Sydney here.
I’ve asked Michael Stone of Amethon to post a reply to your comment above so he can respond to the points you’re making.
August 30th, 2009 at 4:01 pm
Hi Marcus,
Not sure why you would make such a comment - I have never met you and you clearly don’t know anything about our product or measuring mobile browsing activity in general. Were you even at MoMoSydney when I presented?
1. Mobile Analytics passively analyses the TCP/IP traffic at the server using a port mirror which adds no delay or latency. We do not use any page tag unlike all of our competitors including Google Analytics (6kb JavaScript download). As such, there is absolutely no page load introduced by our solution.
2. Most handsets don’t support JavaScript so Google Analytics is totally inappropriate for analysing mobile websites. Our own analysis as well as independent reports (http://www.brysonmeunier.com/mobile-analytics-with-google-analytics/) suggest that GA only reports between 10% and 20% of mobile traffic.
3. Our Mobile Analytics solution provides a number of additional metrics that are relevant to mobile content publisher including:
- Mobile handsets brand/model breakdown
- Mobile operator and country identification
- Content download reporting (ringtones, videos, wallpapers, etc)
- Data usage reporting
Regards,
Michael Stone
Chief Executive Officer
Amethon Solutions
http://www.amethon.com