1st February: Mobile Monday opens 2010 in a new home!
Thursday, January 28th, 2010:: 6.30pm for 7pm start, Mon 1st February 2010
:: Note: New Venue is Level 1, The City Hotel (www.cityhotel.com.au)
:: Entry on King Street corner Kent Street.
We’ve survived the GFC!
It’s 2010! We survived the noughties and more importantly the GFC. Though we may bear the battle scars of 2009, it’s onwards and upwards for the mobile industry. We’ve got Apple launching iPad, the iPhone apps saving lives, Google launching their new phone and Mobile phones replacing stand alone sat-navs. And hopefully researchers do get to prove that mobile phone usage does decrease and reverse Alzheimer’s disease!
Here at Mobile Mondays, we’ve moved to higher ground and found ourselves a new home for 2010! We’re now at the newly refurbished Kent Street Living Room - 1st floor of the City Hotel, corner of King and Kent Street, still very much in the heart of the city!
To open 2010, we’ve got:
Mobile Service Design
Smartphones, iPhones, iPads … more connected than ever before, mobile technology is increasingly intertwined with our personal, professional and social needs. Our mobile experiences are becoming blurred and blended into our sense of daily life. We no longer purchase a mobile device, we invest in a lifestyle. For businesses, this connectedness represents considerable opportunities, and challenges. Today, providing remarkable mobile user experiences requires us to recognise and design for key user and business drivers across multiple touch points and customer journeys, identifying the critical moments of engagement that influence customer motivations for service uptake. This presentation briefly discusses the role of Service Design in designing remarkable mobile experiences.
Sharing his thoughts on Mobile Service Design is Dr. Rod Farmer, who currently leads Online Experience Strategy for Vodafone Hutchison Australia. Rod promotes a systemic-view of design, bringing together Business, Design and Technology teams to view delivering valuable experiences as so much more than just the UI.
Innovation Patents
So, you’ve got this great new concept for a mobile app. You’ve done your business case, you’ve got a project team with kick-off in sight, you even have a keen client waiting in the wings for you to deploy. But wait, how do you protect and claim ownership to this IP? Can you do so even if a similar (but not the same!) concept exists?
Bernard Adcock of ImpactIP joins us on Monday to explain Innovation Patents and how they’re even easier to obtain than the usual patent! Bernard used to work for a number of start-up businesses including CommSoft, Edgematrix, B33hive, MIA and most recently for Soundbuzz.
Mobile ScreenFest
The first ever mobile phone film festival of its kind is coming to Australia! Ground-breaking mobile film festivals such as this where participants use mobile phones to shoot a film and/or mobile phone photogoraphs have drawn large crowds around the world. The highlight of the festival is the Festival Screening Day in late August where the mobile films and photographs are viewed on the big screen at a live event.
Presenting Mobile Screenfest is Dr. Avi Ratnanesan from Araya Pictures. Avi is an award-winning filmmaker, entrepreneur and a member of the Screen Producers Association of Australia. Araya Pictures is an innovative company in the film and digital entertainment industry that explores new ways of engaging audiences.
RSVP here to secure your place!
Don’t forget to get your tickets for ad:tech 2010! There’s a great range of topics and speakers on mobile, including:
- Integrating Mobile Apps into your Marketing Plan
- The Mobile Future: What You Won’t Be Able to Live Without
- The Key Drivers for Marketing on Mobile
Check out the full program here
ad:tech is the most thoroughly researched & targeted digital media event in Australia & NZ with a focus on how best to use mobile as part of your digital strategy and campaigns. The event includes the ad:tech EXHIBITION & ad:tech CONFERENCE so you can choose the level of participation that’s right for you.
Mobile Monday Members get at 15% discount off the full CONFERENCE - quote ATMM
Follow ad:tech on Twitter at #atsyd
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Mobile Monday Sydney is a free Monthly networking event organised by Shane Williamson, Oliver Weidlich and Gia Villondo part of the global Mobile Monday family. E-mail <firstname> @ mobilemondaysydney.com to get in touch with project presentation requests, sponsorship offers and speaking engagements.
