Mobile Monday Sydney is proud to promote this extremely timely Web 2.0 / Marketing 2.0 / IT 2.0 event encompassing Social media for marketing, business and government.

“Unravel the mysteries of web 2.0 as leading executives from enterprise marketing and government demonstrate the opportunities and challenges awaiting you in the second generation of web based communities.

“With the explosion of interest in the business models driving the internet economy, this event will establish the commercial offerings social media can bring to enterprise, marketers and government.

“Offering Keynote insight from the industry’s leading experts, social media campaign studies from corporate marketers and collaboration case studies from enterprise and government, this 2 day streamed event will promote your understanding of how all areas of the traditional economy are benefiting from the revolution in social participation and collaboration.

“How will you use the power of web 2.0?”

International Keynote Speakers

• Richard B. Kimber, Global CEO, Friendster
• Paul Slakey, Director Asia Pac. & Latin America, Google
• Rebekah Horne, Managing Director, UK & Europe, MySpace
• Ian Stewart, Senior VP, MTV International

Keynote Speakers

• Ross Ackland, Deputy Director, World Wide Web Consortium
• John Reynaldo, Brand Manager, Smirnoff
• Tony Thomas, Founder, The Population
• Gary Hayes, Director LAMP and Head of Virtual Worlds, The Project Factory
• Kasia Wallis, Online Communications Manager, Earth Hour
• Chris Knowles, Web Manager, Heinz Australia
• Rob Doughty, National Manager, Application, Infrastructure and Middleware Branch, Centrelink
• Dheeraj Chowdhury, Assistant Director, CLI, Department of Education NSW
• Michele Levine, CEO, Roy Morgan Research
• Leigh Kostiainen, Founder, Grandparents Network & Hire My Mum

Mobile Monday Member’s Discount !

Mention Mobile Monday when you book to receive a AU$200 discount ! Visit the conference site to find out more.

:: 6.30pm for 7pm, Mon 3rd November 2008
:: The Privilege Bar (part of the Blacket Hotel)
:: Entry on George St., (corner George and King.) Map here.

Sponsored By Windows Mobile
Despite the Global Financial Crisis, its exciting times in the world of mobile - and Windows Mobile’s strategy and plans are no exception. They’re “Innovating from Enterprise to Consumer apps… Online to Mobile apps…” and have details about what their partnership with Samsung means for Australian businesses and consumers.

Monday’s Event will Feature

• Industry Keynote from our Sponsor Windows Mobile and Samsung: “From Enterprise to consumer, partnering for success in the smartphone market.”

:: 6.30pm for 7pm, Mon 13th October 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.

iPhone App Development - sponsored by SMSPoll
The final part of our series on Mobile Futures has us taking a close look at an exciting explosion in innovation and opportunity : the iPhone Mobile App Store phenomenon.

With event sponsorship by recent Pitch NSW ‘08 winners SMSPoll - thanks guys !

Mobile App Stores - Critical to Device Success?
Arguably pioneered by Nokia under a different (albeit clumsier guise), the App Store Concept has been a stellar overnight success for Apple via its iPhone+iTunes platform.

“In its first month, Apple’s App Store sold more than 60 million programs, pulling in an average of $1 million per day…” source: WSJ, Mon Aug 11, 2008,

The iPhone App Store let’s you buy everything from humble widget-style services to full-3D haptic-controlled computer games direct from an icon on the iPhone touchscreen (and also lets you pay using your iTunes account details). You can then manage and backup your purchases the next time you sync your music and photos via iTunes. We’ve tried it - its seamless. No wonder its been a roaring success.

Some grumbles have been heard from developers about Apple’s ‘mysterious black box app approvals process’ of course - something Google is already noting is an out-of-the-box advantage of Android and their much anticipated App store. You gotta love competition.

iPhone Web Apps - Design, Code, & Profit
We thought the best way to get up-close to this ‘phenomenon’ is to get some pals from MoMo to share their journey in this exciting space - so to that end we’re excited to welcome the experienced iPhone dev team from Key Options Development, consisting of

Marcus Schappi – Sweeper
Tim Chandler – Coder

who’ll be talking about their experiences with developing iPhone Apps, including the Qantas app available in the iTunes store now, via these themes :
Design
• The Three Rules of Designing iPhone Web Apps

Code (Tim)
• Taking advantage of the iPhone

and Profit (Marcus)
• App Store Top 100 Calculations.

Presentations and discussions will be ably compered by Mobile Monday Sydney’s own Oliver Weidlich, himself something of an iPhone app design guru.

Bring your mobiles & business cards
Should be a fascinating night with demos, stories from the cutting-edge, and fascinating personalities and people to meet. Come along and meet your peers in the Sydney mobile and wireless industry! Entry is free, but to guarantee your place click here to RSVP.

:: 6.30pm for 7pm, Mon 4th August 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.

What’s coming up next !?
Okay so by now we’re all over the iPhone 3G right ? Hmm maybe not. Looks like we’re at the beginning of something big – and we’re not just talking about the fight brewing over mobile data charges.

This month and over the next few Mobile Monday Sydney events, we’re going to be taking a look at where things are heading in the mobile world - with some of Australia and the World’s best thinkers about connected, mobile digital society.

Introducing Xumii
Founded in San Francisco by Australian entrepreneur Jennifer Zanich, Xumii was an award-winning mobile internet application before it’s beta version was even launched.

One of this year’s VentureBeat DigitalMedia “Mobile Beat” Top 30 picks (along with another early MoMo Sydney guest Mig33), Xumii “gives you a centralized way to aggregate contacts and feeds from your social networks and IM, and stay connected by sharing messages, widgets and photos via IM, threaded chat, groups and mobile walls.”

Come along and hear all about one hottest new mobile apps out there, and hear Jennifer’s story about what its like to get venture funding for a mobile app company in Silicon Valley!

And of course, Google
We’re delighted to have the company of senior product manager Justin Baird from Google Australia, to tell us more about Google’s vision for the mobile internet – and of course remind us of how an Australian team gave birth to the technology that became Google Maps.

He’s promised to “pull some rabbits out of the hat” so we’re guessing there’ll be a fair bit about Google’s ideas for the future mobile web experience. Are you holding onto your seats out there !?

Bring your mobiles and business cards
Should be a fun night with lots of opportunities to meet new people, make personal and professional contacts, and be inspired. Come along and meet your peers in the Sydney mobile and wireless industry. Entry is free, but to guarantee your place click here to RSVP.

:: 6.30pm for 7pm, Mon 7th July 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.

The Road to Damascus
Its been a long, slow road moving beyond the ‘on pack promotion’ or ‘tv-voting’ style thinking typical of the last 10 years of Mobile marketing, but if entries in last year’s ADMA Awards and the frenzy (hype?) around the release of the iPhone are anything to go buy, smart marketers will soon be moving many new “direct, targeted and personal engagement via mobile” ideas out of the ‘experimental’ budget and into the ‘prime channel’ budget.

Or will they ?

Joining us to discuss

• Cliff Rosenberg, Mobile Marketing Awards Chairman
• Adam Dunne, MD of MMA ADMA awards winner Aura Interactive
• Melissa Adameitis, Client Services Director from another MMA ADMA awards winner Tigerspike
• David Hayes, Head of Sales & Marketing at mobile marketing pioneer, IDS.

Exploring these topics
We’ll be covering recent case-studies in successful mobile and mobile-integrated campaigns, recent industry and consumer developments (think iPhone!), and new sponsorship and marketing opportunities opened up by the rapid mobilisation of internet services.

• Is it still an uphill battle getting clients to mainstream mobile in their campaign thinking?
• Are data charges still a barrier to consumer acceptance of creative?
• Global ad agencies talk about being integrated across digital and mobile, is it true ?
• Are new pathways like code readers and Bluetooth transforming customer expectations ?
• What impact would mobile full web browsing have on the types of campaigns digital and mobile marketers can run ?

Asking the questions and sparking debate will be MoMo’s own Tim Parsons.

Bring your mobiles and business cards
Should be an interesting night with some great networking opportunities alongside your peers in the mobile industry. Entry is free, but to guarantee your place click here to RSVP.

OR “Dumb Pipes vs The Telcos”

:: 6.30pm for 7pm, Mon 2nd June 2008
:: The Privilege Bar on George St.,
(corner George and King.)

The iPhone is coming to our shores at last – and some including Wired’s Bryan Gardiner think emerging chipsets and iPhone user behaviours may give the WiMAX industry a serious boost.

OK true its probably more about price transparency and service simplicity, i.e. just like you get from your ISP, unlike the complex layered pricing most telcos put forward.

That still begs the question: given a simpler consumer offer, low price point and supporting devices, will Metro-wide hotspots begin to offer a real alternative to the existing phone networks ? Will WiMAX create major opportunities for new players (and disruption and lower ARPUs for incumbent mobile operators ?) Why call when you can voice-skype !

We’ve Got the Answers!
To tackle these big questions and more, we’ve got a demo of a WiMAX business model developed by some sharp-looking final year students at UTS called iWiFi Bondi:

We’ve also put together a panel of industry heavyweights to discuss the implications of a raft of new mobile devices with built-in WiMAX support arriving on the market just in time to mobile-enable a host of popular online behaviours.

Bring your mobiles and business cards
Come along and enjoy the show - and take advantage of some great networking opportunities alongside your peers in the mobile industry. Entry is free, but to guarantee your place click here to RSVP.

:: 6.30pm for 7pm, Mon 5th May 2008
:: The Privilege Bar on George St.,
(corner George and King.)

So its Fashion Week again. The madness, the models, the designers, cameras flashing as who’s in and who’s out hangs in the balance. Unidentifiable pieces of whatever hanging from tall thin po-faced girls. Did we mention cool parties & killer runway shows?

Actually, having not received a single party or show invitation (again!), and being the nexus of fashion movers and shakers that we are, (hey our members look cool and a mobile is THE coolest accessory right!?), we decided to have our own very own fashion-oriented soireé.

And what better way to do that than cover Mobile Social Networks !

Keynote by MoSo Guru Laurel Papworth
First up, we’re going to hear from globe-trotting social media consultant Laurel Papworth on the explosion of mobile social networks around the world. Laurel’s most recent gig took her to Jeddah, Saudi Arabia where she discovered how social networks - mobile, online and informal - are transforming the lives and aspirations of Arab Women (e.g. check out imatter.mbc.net). Laurel also teaches social media as part of a Masters of Convergent Media program at the University of Sydney, and still finds time to track around 300 mobile social networks updating her research on her site MyMobilePals.com.

Case Study : Mobile & Fashion
Next up, we’ve got glamazons, fashion mavens and media impresarios Michelle Stevens (Blatherskiter) and Amina Waters (Microsoft) who will be giving us a sneak preview of their Windows Mobile-sponsored collaboration with white hot designer Tina Kalivas (tinakalivas.com). Tina has embraced mobile technology as a key component of her creative process in preparation for her first London show. Come along and find out how Michele and Amina are helping her do it.

Bring your mobiles and business cards
Should be a fun night, dress up and erm, strike a pose ! Come along and enjoy the show - and take advantage of some great networking opportunities alongside your peers in the mobile industry. Entry is free, but to guarantee your place click here to RSVP.

Note: Our lawyers asked us to say for the record that Mobile Monday is in no way affiliated with Rosemount Australia Fashion Week, and this is not an official Fashion Week event. Maybe next year !?�

Attention all Content producers. Programmers. Business Professionals. Entrepreneurs.

Mobile Monday Sydney pals mega can help you be a part of one of the world’s fastest growing economic sectors.

“Hear from some of Australia’s leading mobile industry experts about how they’ve succeeded so far, their thoughts about future opportunities and how the mega program can help you. Featuring Shane Williamson (Mobile Monday Sydney), Kelly Ajai, (Communicator Interactive), Michael Stone (Amethon), Alex Hall (TigerSpike) and others.

This free information session will provide specific details about what the mega program offers, how it is delivered, which industry leaders are involved and how you can be a part of it.

When: Tuesday April 22nd,
time: 6-8pm (pls be punctual),
Location: Privilege Bar (Blacket Hotel), 70 King Street, Sydney.

mega is an industry-led, hands-on program in which leading industry experts guide participants through the creation of new business for mobile products and services. Applications welcome from individuals and teams.

To register for this free Info session, go to www.mega.org.au and fill out the online registration form, or
email justin@mega.org.au - ALL WELCOME!“

Next Mobile Monday Sydney
:: 6.30pm for 7pm kickoff, Monday 7th April
:: The Privilege Bar on George Street, a step away from the corner of George and King.

Lives in Mobile, up-close and personal
This month we’re going back to our roots : Connecting People in the Mobile Industry – and having fun doing it of course !
First up, we’re going to be sharing the career journeys of some of the industries most experienced mobile industry veterans, and we’re really thrilled to be welcoming

• Matthew Costello, Mobile Sales Director at NineMSN and one of the original founders of 5th Finger
• Paul Buchanan, GM of SoundBuzz Australia and one of the mobile content industry’s true pioneers
• Tamzin Taylor, Category Manager - Mobile TV & Entertainment at 3

We’ll be asking about their journey within the industry, how they started out, interesting and crazy things encountered along the way, and where they think things are headed. In conversation with Mobile Monday co-founder Tim Parsons.

The GREAT DEBATE & instant Mobile Feedback demo
Next up, a fun audience-interactive event thanks to Rob Manson, MD of Mobile Online Business. We’re going to hear an impassioned debate between two teams on the theme:

‘iPhone : Hope or Hype ?’
… and you the audience are going to be able to vote on the outcome in realtime via your mobile ! On the iPhone-hope side, we’ll have Oliver Weidlich (Mobile Monday-co-founder) and an audience member (yes it could be you!), and on the iPhone-hype side we’ll have Tim Parsons (also a Mobile Monday-co-founder) plus - you guessed it, an audience member !

Should be great fun, any volunteers to be on a team please e-mail Oliver or Tim (at) mobilemondaysydney.com if you want to step up to the plate [first-in best-dressed and team-leader's choice will be final.]

Bring your mobiles and business cards
As ever, promised to be a fun night with lots of opportunities to meet and interact with your peers. Entry is free, but to guarantee your place click here to RSVP.

Next Mobile Monday Sydney : on Monday 3rd March 2008
:: 6.30pm for 7pm kickoff

A new venue for March
:: The Privilege Bar on George Street a step away from the corner of George and King.

Our Sponsors
:: Gold Event Sponsor

:: Silver and Drinks Sponsor

Connecting you Globally
We have two very topical presentations for you this month:

First up, a Sneak Peek at MyClick by Gold Sponsor G-nius
We’re very happy to welcome Cameron Wall Technical Director for G-nius, who will give us a sneak peek at the MyClick service about to launch in Australia after great successes in China and HK.

MM: How does it work ? CW: “Marketers place MyClick ‘Hyper-link Frames’ across real-world media, giving Internet enabled mobile phone users ‘one-click’ access to Mobile Internet Marketing & Services.”

MM: What’s with the ‘G’ ? CW: “The G in our name relates to the intelligent mobile products we offer for the new Generation of mobile technologies, i.e. 2.5G, 3G and of course Telstra’s ‘Next G’.”

Next up, mBlox wants to take you to the USA !
Brian K. Johnson, mBlox Senior Vice President, Americas and Asia Pacific has flown in specially to give us for an in-depth review of mobile business in one of the world’s most dynamic mobile markets.
Brian: “Recent operator changes in the US have greatly expanded business opportunities for Content Providers. Improvements in the billability of customers, reduction in refunds and strong evolution in the types of programs that are accepted are signs increased market stability and maturity. To take advantage of these changes and understand the impact they could have on your business please join us at Mobile Monday in Sydney!”

(mBlox are also very generously providing both Food and Drink - thanks guys!)

Here’s a map to the new venue !

Bring your mobiles and business cards
Promises to be a great night with key learnings and great networking opportunities with your peers in the Sydney mobile industry. Click here to RSVP