Archive for the ‘events’ Category

October 2007 Mobile Pathways Event Wrapup

Monday, October 15th, 2007

A terrific night was had by all this last October 2nd, with three ADMA MMA 2007 award winners (Aura Interactive, Communicator Interactive and SoundBuzz) in a panel with event sponsor QMCODES discussing and debating the lengths clients and their partners will go to to provide a natural, seamless on-ramp to end-user handsets.

Universal themes - and interesting insights :-

  • permission is everything - users don’t want to be marketed at;
  • value is vital - provide something people want;
  • seamless simplicity - make sure everything just works;
  • location is vital - launch context is super-important with mobile;

Get all the above right and the rewards will follow :-

All this augers well for event sponsor QMCODES who since launching their i-nigma reader and SmartCodes service on the night…

  • are scheduled to show at OMD’s Out-of-Home exhibition;
  • have been selected by MEDIACOM to help run an upcoming mobile campaign for Fosters.

An astute questioner on the night also suggested that the i-nigma technology was currently being trialled by more than one local carrier - which QMCODES CEO Antony refused to confirm. If true, that could be a great accelerant for future SmartCode-based campaigns which can ‘make print media interactive’.

Until next time !

This coming Monday 3rd Sept - Off-deck feature event

Wednesday, August 15th, 2007

Introducing ninemsn’s new off-deck mobile portal

mobilise by ninemsn

with food and event sponsorship by
ninemsn logo

Come along and find out more about how Mobilise will position ninemsn at the forefront of the emerging mobile market in Australia with a stated strategy of developing new mobile advertising opportunities off-deck and in co-operation with carriers. Exciting times !

We encourage you to RSVP and be there early as ninemsn is also supplying finger-food for the audience which will probably be eaten fast. Bring your mobiles and business cards, we look forwards to seeing you on the night!

Event details
:: 6.30pm for 7pm kickoff!
:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

Mobile Communities - Mon 6th August

Tuesday, July 31st, 2007

iPhone imageWill mobile communities drive off-deck uptake ? What are the features of successful mobile communities ? Who are the players in the space now ? Who’s building them and how do I get/buy/make my own ?

To help us with these and other questions:
- Jeff Brookes, Regional Director at Sulake Australia (Habbo)
- Paul Grueber, Head of Business Development at Loop Mobile
- George Karabelas, Director of Products at HWW
(type mobile.yourtime.com.au into your mobile internet browser)
- Nick Love, Business Development Manager for MySpace Australia.

Click to visit Habbo Click to visit HWW Click to visit Loop
Click to visit MySpace Australia

Come along, find out, get hooked up, make connections in the space… And remember last month we had to make the event RSVP only due to overwhelming interest, so RSVP early to guarantee your place. See you there !

STOP PRESS: The event is now “RSVP only” so please make sure you do RSVP otherwise you may be turned away. Thanks.

Mobile TV: 2nd July 2007

Thursday, June 21st, 2007

Mobile TV Mobile TV - The Next 12 Months

:: Monday 2nd July 2007)
:: 6.30pm for 7pm kickoff!

:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

With a 3G user base now passing the 3 million user mark, we decided Mobile Monday Sydney should refocus on the much kicked-about topic of Mobile TV and ask…
- How is mobile TV going to evolve over the next 12 months?
- How’s Broadcast Australia’s DVB-H trial going ?
- Why are content offerings still so limited ?
- Are FREE-to-all off-deck advertiser-backed services ever going to appear?
…and lots more.

We’ve got some very special guests in our panel :-

- Martin Farrimond, GM Mobile TV at Broadcast Australia
- Anthony Ward, Group MD Media & Entertainment at TBS Group
- Ben Kinealy, GM TV Mobile & Broadband, Telstra Bigpond
- Chris Noone, Group Mobile Director, NineMSN

broadcast australia Click to visit tbsgroup
bigpond ninemsn

Martin will also update us on the progress with DVB-H.

Promises to be a very interesting evening with plenty of opportunities for Q&A, and of course networking with your industry peers. Bring your mobiles and business cards !

Mobile Monday Sydney in June

Wednesday, May 30th, 2007

Open Mic!

:: Monday 4th June 2007)
:: 6.30pm for 7pm kickoff!

:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

Presenting … You!
Got something to tell your mobile peers? Not a whinge about data pricing, but your thoughts on where the industry is going, a chance to demo your company’s mobile application, mobile content or just show off a cool, favourite mobile service that you use. This month, we’re following Mobile Monday Melbourne’s lead from last month and having an open mic night - with a twist: we’re letting the first 5 people who turn up and register with us on the night to speak have 5 mins onstage to tell the world what you really think. You’ll also have use of the MoMoSyd mobile device camera, so that everyone can see what you’re doing on your phone. Its a great opportunity to get recognition for your ideas - and start conversations which could make them a reality.

txt4it.com.au logoFeaturing… the chance to buy your beers via Txt4it
A live demonstration by Txt4It who have launched their new service which lets you order food + drink from the bar via SMS. Who’s up for the first round ?!

As usual, there’s going to be lots of fun, smart and interesting people to meet so we encourage you to RSVP early. Bring your mobiles and business cards !

10% off Mobile Content World for June 13-15 2007

Wednesday, May 9th, 2007

Mobile Monday Sydney members can get 10% discount off the registration price for the 3rd Annual Mobile Content World that will be held on the 13-15th June 2007.

The 3rd annual Mobile Content World event is shaping up to the biggest and best yet. Bringing together the cream of the global and local mobile content industry, speakers include representatives from Telstra, Telecoms NZ, Google (USA), Yahoo!, Turner Broadcasting (USA), EA Mobile Asia Pacific, Network Ten, Fremantle Media, Sensis, Vodafone, 3 Mobile, Sony Pictures Television International, Fun Little Movies (USA), NRK (Norway) and many others.

Topics being covered include Mobile TV and Video, Advertising, Search and Social Media, off-deck migration, convergence, communities and the user experience.

Mobile Monday members are able to claim a 10% discount on the standard price by mentioning this offer when registering. Places are filling fast, so book now to avoid disappointment.

You can register online at http://www.terrapinn.com/2007/mcw_au/ or contact:

Tracey Hollings
Tel: +61 2 9021 8808
Fax: +61 2 9281 3950
tracey.hollings (at) terrapinn.com

MoMoSyd May ‘07 wrap up…

Wednesday, May 9th, 2007

Another great night at MoMoSyd last evening and a stellar performance by our Mobile Games panel.

Our sponsor for the evening was Txt4it! and thanks to Nina & John for their gracious support of May’s event.
txt4it.com.au logo
TXT4IT

Next Mobile Monday Sydney is the 7th May!

Friday, April 27th, 2007
txt4it.com.au logo
Sponsored by TXT4IT

Mobile games!

:: Monday 7th May 2007)
:: 6.30pm for 7pm kickoff!

:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

A fun-packed interactive evening to see in what is happening with the latest in mobile gaming!

Featuring:

Mark Fordham from Electronic Arts
logo-electronic-arts
David Kainer from Viva La Mobile
logo-viva-la-mobile
Anthony Mansour from Legion Interactive
logo-legion-interactive
Oliver Palmer from TigerSpike
Logo-tigerspike

Sponsored by TXT4IT™ – visit www.txt4it.com.au

MoMo at the BRW Digital Media Leaders Forum

Monday, March 26th, 2007

Mobile Monday Co-Founder Shane Williamson has Blogged about attending the BRW Digital Media Leaders forum last Friday in Sydney. The event was great due to the calibre of speakers and content presented. Head over if you would like to read a summary of the event.

Next Event - 2nd April 2007

Monday, March 19th, 2007

my247 mobi logo:: Monday 2nd April 2007)
:: 6.30pm for 7pm kickoff!

:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

Sponsored by my247.com.au - The first 50 drinks are on them!

Launching my247.mobi
We’re proud to announce that Chris Kettle (my247 head of mobile) and Andrew Leask (my247 CEO) will be launching their brand new location-based live entertainment guide service my247.mobi at the next mobile monday sydney.

We’ll have a sneak preview of their new service offer and a chance to grill them about their ambitious off-deck strategy, including how they plan to monetise the mobile internet, the issues and challenges they have faced and what they look forward to most in the future.

The preview will also be interactive - so if you want to be involved you’ll need to register at: www.my247.com.au/register. All registrants will get an Access All Areas pass to my247.mobi worth $34.95. To find out exactly what that is, you’ll have to register and come on the night!

X-Series - Showcasing 3’s new Service
X-Series LogoWe’re also very happy to welcome Mira Bashi, Head of Internet and Communications Services at 3, who will be presenting their new X-Series product, “a new suite of services that bring the best of the Internet to the mobile phone for a flat monthly fee.”

You can download 3’s press release about X-series here, and the SMH have written a very interesting piece, where they compare X-Series with Telstra’s HSPDA offering, also featured at a previous Mobile Monday Sydney event.

We’re very excited to be presenting these two launch-phase products for your enjoyment, and encourage you to RSVP early. [We're limited to 250 people at the venue.] Bring your mobiles and business cards !

Come and see for yourself at the next Mobile Monday Sydney on April 2nd 2007 @ 6.30pm for a 7.00pm start.

RSVP to the event here. Register for your free pass to my247.mobi here.