Next Mobile Monday Sydney : on Monday 3rd March 2008
:: 6.30pm for 7pm kickoff

A new venue for March
:: The Privilege Bar on George Street a step away from the corner of George and King.

Our Sponsors
:: Gold Event Sponsor

:: Silver and Drinks Sponsor

Connecting you Globally
We have two very topical presentations for you this month:

First up, a Sneak Peek at MyClick by Gold Sponsor G-nius
We’re very happy to welcome Cameron Wall Technical Director for G-nius, who will give us a sneak peek at the MyClick service about to launch in Australia after great successes in China and HK.

MM: How does it work ? CW: “Marketers place MyClick ‘Hyper-link Frames’ across real-world media, giving Internet enabled mobile phone users ‘one-click’ access to Mobile Internet Marketing & Services.”

MM: What’s with the ‘G’ ? CW: “The G in our name relates to the intelligent mobile products we offer for the new Generation of mobile technologies, i.e. 2.5G, 3G and of course Telstra’s ‘Next G’.”

Next up, mBlox wants to take you to the USA !
Brian K. Johnson, mBlox Senior Vice President, Americas and Asia Pacific has flown in specially to give us for an in-depth review of mobile business in one of the world’s most dynamic mobile markets.
Brian: “Recent operator changes in the US have greatly expanded business opportunities for Content Providers. Improvements in the billability of customers, reduction in refunds and strong evolution in the types of programs that are accepted are signs increased market stability and maturity. To take advantage of these changes and understand the impact they could have on your business please join us at Mobile Monday in Sydney!”

(mBlox are also very generously providing both Food and Drink - thanks guys!)

Here’s a map to the new venue !

Bring your mobiles and business cards
Promises to be a great night with key learnings and great networking opportunities with your peers in the Sydney mobile industry. Click here to RSVP

Next Mobile Monday Sydney : on Monday 4th February 2008
:: 6.30pm for 7pm kickoff!
:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

In our second event for 2008, Mobile Monday Sydney is mixing things up a bit with a fun and fabulous night of mobile video. Its been a while since we took a look at this area and we’re keen to see what’s been cooking in this era of near-ubiquitous 3G networks and a strong audience participation culture…

First up, check out the H.264-based Xenon Streaming Platform as demonstrated by Shaun Dobbin, Product Manager Mobile Content at TeleResources:

“With ever faster networks, new generations of mobile phones, and intense competitive pressure, delivering high quality video has become a critical offering for mobile operators.PCCW’s award winning MOOV on mobile music service gives consumers the ability to subscribe to a music library of more than 100,000 songs. The MOOV service is powered by Vidiator and our demo will show the high quality of video provided by the latest generation of codecs along with the ease with which text and image editing can be accomplished ‘on the fly’.”

Next, let’s tackle 3G-to-TV! Frank Lodewick, Sales and Marketing Manager at Gravity will present their Interactive Video solution, at the core of the 3G-to-TV program “Vidcast” launched by Optus/MTV.

“Gravity has positioned itself as a developer of cutting edge technologies for user interaction across mobile, internet and broadcast media. The launch of 3G-to-TV clearly demonstrates what that means: you now can use your mobile to be seen on TV! This is the start of a very exciting year. I am sure you will agree when you see the kind of concepts we can now introduce into Australia.“

Also welcoming YCOAM

Angus Beattie from the “You Can On A Mobile” campaign will also be dropping by to give us an update on progress, activities and first results.

Bring your mobiles and business cards.
Promises to be a great night with key learnings and great networking opportunities with your peers in the Sydney mobile industry. Click here to RSVP !

Next Mobile Monday Sydney : on Monday 7th January 2008
:: 6.30pm for 7pm kickoff!
:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

“Web 2.0 goes mobile” with event sponsorship and 2 free drinks per person (thanks guys!) by

Mobile Monday Sydney is proud to announce our first event for 2008!

With Web 2.0, the era of participation has spawned a whole new generation of web-based communities and hosted services - from social-networking sites with embedded widgets and social applications to wikis and folksonomies - a set of meshing behaviours and technologies bringing a whole new meaning to the idea of people facilitating, collaborating and sharing.

Mobile services are also evolving in line with web 2.0 - and Forum Nokia wants to share their ideas with us about how the latest mobile applications and services are allowing users to connect and share on a whole new level. From advertising and infotainment, to gaming and user-generated multimedia content, come and “explore how the future of the mobile is set to change with this shift in user behaviour in 2008″.

Featuring

• Gary Chan, developer, technopreneur, product and brand manager, operator and now managing developer relationships and business development for Nokia Asia Pacific. Gary has first-hand experience in the ecosystem of creating and commercializing mobile products and services in his more than 10 years of experience in the telecommunications and Internet industries.

• and a panel of leading mobile development companies - stay tuned for more details.

Bring your mobiles and business cards, promises to be a great night! Click here to RSVP !

We’ve solved the comment-spam thing. Chocks away.

We’re looking forwards to your feedback in 2008!

Mobile Monday Sydney Christmas Drinks is on
Monday 3rd December 2007
:: 6.30pm
:: Pier 26 - Aquarium Wharf, Darling Harbour
http://www.pier26.com.au/

Time to unwind from a huge year of Mobile Monday goodness with a coldie, some nibbles and glorious Sydney harbourside views.
Join us at Pier 26 near the Sydney Aquarium on Darling Harbour to celebrate with the Mobile Monday Sydney clan.

Location of Pier 26 @ Darling Harbour

Next Mobile Monday Sydney is on Monday 5th November 2007
:: 6.30pm for 7pm kickoff!
:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

Theme : M-Payments, with keynote & sponsorship by

…featuring a panel on the future of M-Payments with

• Dinuke Ranasinghe, Product Director at PayPal Australia;
• Harold Dimpel, Managing Director mHits Limited;
• Rob Manson, Co-Founder Paymentz;
• Hugh Spear, CEO Dialogue Communications

We’ll be discussing emerging opportunities in the space, as well as examining industry innovations such as the UK’s recently launched Payforit service, a payments platform supported by all major UK carriers.

Also featuring an interview with futurist Mark Pesce
“Mark Pesce, one of the early pioneers in Virtual Reality is a writer, researcher and teacher. The co-inventor of VRML, he is the author of five books and numerous papers on the future of technology.” - Wikipedia

A terrific night was had by all this last October 2nd, with three ADMA MMA 2007 award winners (Aura Interactive, Communicator Interactive and SoundBuzz) in a panel with event sponsor QMCODES discussing and debating the lengths clients and their partners will go to to provide a natural, seamless on-ramp to end-user handsets.

Universal themes - and interesting insights :-

• permission is everything - users don’t want to be marketed at;
• value is vital - provide something people want;
• seamless simplicity - make sure everything just works;
• location is vital - launch context is super-important with mobile;

Get all the above right and the rewards will follow :-

• Average interaction times over 2 minutes, with 6% increases in sales (Clean-and-Clear by Communicator);
• 50,000 plus unique download requests over a 1 month period (Transformers Bluetooth campaign by Aura);
• substantial growth in mobile music revenue (193123 by SoundBuzz).

All this augers well for event sponsor QMCODES who since launching their i-nigma reader and SmartCodes service on the night…

• are scheduled to show at OMD’s Out-of-Home exhibition;
• have been selected by MEDIACOM to help run an upcoming mobile campaign for Fosters.

An astute questioner on the night also suggested that the i-nigma technology was currently being trialled by more than one local carrier - which QMCODES CEO Antony refused to confirm. If true, that could be a great accelerant for future SmartCode-based campaigns which can ‘make print media interactive’.

Until next time !

Introducing ninemsn’s new off-deck mobile portal

with food and event sponsorship by


Come along and find out more about how Mobilise will position ninemsn at the forefront of the emerging mobile market in Australia with a stated strategy of developing new mobile advertising opportunities off-deck and in co-operation with carriers. Exciting times !

We encourage you to RSVP and be there early as ninemsn is also supplying finger-food for the audience which will probably be eaten fast. Bring your mobiles and business cards, we look forwards to seeing you on the night!