Next Mobile Monday Sydney is on Monday 8th October 2007
:: 6.30pm for 7pm kickoff!
:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

“Innovation in Mobile Pathways for Marketing” sponsored by

The perennial challenge with any mobile marketing campaign is smart, simple, consumer-friendly pathways. In this role SMS has been the king of the TXT2WIN on-pack-promotion, but some exciting new challengers are vying for a piece of the action and looking to enable a fast track pathway to the mobile internet.

QMCODES Introducing i-nigma

New market entrant and this month’s sponsor QMCODES is a case in point. Get the i-nigma reader by sending an SMS to 0429 883 688 (works best on 3G phones, look for it in the applications, games or ‘my own’ folder depending on your model), then shoot the smartcode below and [if you’re not stuck in a walled garden] you will be seamlessly redirected to an m-site and m-survey at qmcodes.com/momo put up by the startup’s CEO Antony McGregor Dey and his team.

Try it out ! Then come along on the night and find out more.

Is 2008 set to be the year of mobile marketing ?

The AIMIA Mobile Industry Group has just released its mobile advertising guidelines, and this year’s ADMA awards offered us case-studies featuring clients ranging from Johnson & Johnson to Paramount Pictures. These are exciting times and we’ve put together a panel of acknowledged leaders from the industry to discuss them with you:

* Melissa Adameitis, Agency Business Director from Communicator
* Paul Buchanan, Managing Director at Soundbuzz
* Antony McGregor Dey, CEO at QMCODES
* Adam Dunne, Sales & Marketing Director at Aura Interactive

Bring your mobiles and business cards, and click here to RSVP !

WOW - a record number of over 130 punters packed out the Shelbourne Hotel on Monday 2nd of July to hear our Mobile TV presenters and panellists go through their paces. Check out the crowd photo :

Content-wise, Martin Farrimond from Broadcast Australia gave us some very interesting research showing that in fact yes, people will watch up to 30 minutes of long-form TV on a mobile device, albeit for around $20 or less per month on average.

Chris Noone from NineMSN confirmed that yes advertisers are very keen on convergent mobile advertising campaigns, with that carriers still have to get zero-rated video streaming access sorted out so that end-users can experience mobile video campaigns without fear of high data charges.

Ben Kinealy from Telstra Bigpond revealed that he’s all for off-deck competition pointing out that it will both grow Telstra Bigpond’s data charge business while dropping prices to individual consumers which we all know must be a good thing.

Finally, Anthony Ward from TBSGroup was very positive about Web 2.0 style on-demand and collaborative-filtering behaviours crossing over into the mobile TV space - and equally circumspect on who the carrier was that he’s been working with to develop strategy within mobile video!

Thanks must go to a wonderful audience, putting up with what had become cramped conditions. Even our sometimes flaky sound system couldn’t blunt the razor-sharp atmosphere. Gripping stuff!

Thanks also to Chris Kettle of My247 and Christina Grant of SparkTV for their excellent reception work.

Until next month !

Another great night at MoMoSyd last evening and a stellar performance by our Mobile Games panel.

Our sponsor for the evening was Txt4it! and thanks to Nina & John for their gracious support of May’s event.

TXT4IT™

April’s event was quite a watershed event for Mobile Monday Sydney - sponsors, multiple laptop switching, a phone camera used for both presentations, free food + drink . . . if you missed it you missed out !

Our biggest turnout yet, 90 people, saw My247.com.au’s launch of their new my247.mobi portal (coincidentally on the 2/4/07). Congratulations to Andrew, ace presenter Chris, and the whole my247.com.au team for a flawless demo - and indeed for producing a very useful & effective mobile service. It will definitely be interesting to see similar off-deck offerings come to light, especially given the gist of the presentation that followed…

As expected, 3’s X-series generated a lot of excitement and interest, with as much as 2Gb of data/month for A$40 an historic level of bang-for-buck for any Australian mobile wireless data access service. The general consensus was - where can I get one ! That plus phones bundled with Skype - and a genuine committment to the broader mobile internet business model (according to the charming Mira Bashi), left a lot of people with a whole new perspective on the future of mobile. At last, we can glimpse the post-walled-garden world.

We all had speed-lines around us by the end of the evening, thanks in no small part to the generosity of event sponsors my247.com.au who supplied the first 50 drinks and food for all. Thanks guys!

Come and join the créme of the Sydney mobile community - at our next event! Register here for event announcements.

Thanks to Frontier Solutions & Strategies and company founder Paul Hughes, we’re now going to be able to use this baby, the Project-a-Phone ICD-5000 to project live images from handset screens on to a laptop screen, and from there to the main presentation screen :

FSS has also very generously extended a discount on this and all other telephony-related products to Mobile Monday Sydney members - just contact Frontier via the details on this contact page and mention your membership of MoMoSyd at the time of ordering.

Thanks Paul !

Another great night with just over 60 people in attendance.

Our co-host Tim couldn’t make it on the night as his wife Karen has just recently had a new baby girl! Congratulations to both of you mate!

Thanks to our speakers for the evening!
Antoine Quint of Joost
Adam Dunne of Aura Interactive
Oliver Weidlich of Ideal Interfaces

We also had the lovely Nandini Ramani (nandini.ramani at sun.com) of Sun Microsystems came along with Antoine Quint and demonstrated some of the great work Sun is doing around SVG. Nandini is the co-chair of the SVG work group in the US too. Thank for dropping in Nandini!

Some photos of the night….

Mobile SVG, MoMo Global Peer Awards and Sundance on Mobile

:: Monday 5th March 2007)
:: 6.30pm for 7pm kickoff!
:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

The Night’s Programme:

• First up, from Paris, France, we’re very happy to welcome Special Guest Keynote presenter Antoine Quint, who will be demonstrating live services based on the rich-vector-media standard, Mobile SVG – a talk he’s given both in Paris and last month in MoMoNY. Antoine is an expert in SVG, with experience consulting for companies such as Adobe, Vodafone, and Ikivo, and a job working as a senior software architect for Skype’s VoD/IPTV baby Joost since early 2006.

• Following Antoine, Oliver Weidlich from Mobile Monday Sydney and The Australian Mobile Lifestyle Index will be presenting the winning 2007 Global Mobile Peer Awards Entries from the Mobile Monday event at 3GSM world in Barcelona (see our summary posting below).

• Finally, Tim Parsons from Mobile Monday Sydney will be offering visitors the chance to download films from Hollywoord producers via the Sundance Global Short Film project, via using a Bluetooth BlueZone kindly supplied by Adam Dunne of Aura Interactive.

A fun-packed evening especially for film-makers and interactive content specialists, bring your business cards !