July 2008 Mobile Marketing : Set to explode ?
Friday, June 27th, 2008:: 6.30pm for 7pm, Mon 7th July 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.
The Road to Damascus
Its been a long, slow road moving beyond the ‘on pack promotion’ or ‘tv-voting’ style thinking typical of the last 10 years of Mobile marketing, but if entries in last year’s ADMA Awards and the frenzy (hype?) around the release of the iPhone are anything to go buy, smart marketers will soon be moving many new “direct, targeted and personal engagement via mobile” ideas out of the ‘experimental’ budget and into the ‘prime channel’ budget.
Or will they ?
Joining us to discuss
- Cliff Rosenberg, Mobile Marketing Awards Chairman
- Adam Dunne, MD of MMA ADMA awards winner Aura Interactive
- Melissa Adameitis, Client Services Director from another MMA ADMA awards winner Tigerspike
- David Hayes, Head of Sales & Marketing at mobile marketing pioneer, IDS.
Exploring these topics
We’ll be covering recent case-studies in successful mobile and mobile-integrated campaigns, recent industry and consumer developments (think iPhone!), and new sponsorship and marketing opportunities opened up by the rapid mobilisation of internet services.
- Is it still an uphill battle getting clients to mainstream mobile in their campaign thinking?
- Are data charges still a barrier to consumer acceptance of creative?
- Global ad agencies talk about being integrated across digital and mobile, is it true ?
- Are new pathways like code readers and Bluetooth transforming customer expectations ?
- What impact would mobile full web browsing have on the types of campaigns digital and mobile marketers can run ?
Asking the questions and sparking debate will be MoMo’s own Tim Parsons.
Bring your mobiles and business cards
Should be an interesting night with some great networking opportunities alongside your peers in the mobile industry. Entry is free, but to guarantee your place click here to RSVP.






Congratulations to Tyson Lundbech for winning the lucky door prize of an N6120!

New market entrant and this month’s sponsor 

We all had speed-lines around us by the end of the evening, thanks in no small part to the generosity of event sponsors my247.com.au who supplied the first 50 drinks and food for all. Thanks guys!






