Blackberry Developer Day in Sydney

DATE: March 24th, 2010 (Wednesday)
VENUE:The Hilton Sydney, 488 George Street, Sydney

Meet the team, learn about the programs, toolkits and other resources to enable you to develop applications on the BlackBerry platform.

Don’t just build applications that people like, build apps that people love! With the BlackBerry® Application Platform, you can build deeply integrated, always-on apps that are highly engaging and relevant. Apps that are personalised and contextualised. Apps that become a seamless part of the core user experience, an integrated extension of the inbox, calendar, address book and other native apps. Apps that users can’t remember how they lived without, apps they interact with every day. Apps that are so compelling and engaging, you have to call them Super Apps.

AGENDA:
08:45 - 09:00  Introduction
09:00 - 09:45  Overview of the BlackBerry Developer Program
09:45 - 10:45  Getting Started with the BlackBerry Development Platform
10:45 - 11:00  BREAK
11:00 - 11:45  In the Know: Understanding BlackBerry Web and Widget Development
11:45 - 12:45  Why Java? - Understand the Advantages and Features of the BlackBerry Java Development Platform
12:45 - 13:45   LUNCH
14:30 - 15:30   Leveraging the BlackBerry Platform Services –  Advertising, Payment, Push, Location and App World
15:30 - 15:45  BREAK
15:45 - 16:45  The BlackBerry Experience – Creating Integrated and Compelling Applications
16:45 - 17:15  Experience from a Local Partner – Successful Application on BlackBerry (Success Story)
17:15 - 17:30  Wrap up and Q&A

Click here to register!

:: 6.30pm for 7pm start, Mon 1st March 2010
:: Note: New Venue is Level 1, The City Hotel
:: Entry on King Street corner Kent Street.

It’s Supermodel time! 

We have a real treat for everyone this coming Monday night as the gorgeous and vibrant Anina, a model with a passion for mobile, will be sharing with us about her insights into using mobile technologies within her industry. Anina has developed a mobile magazine technology that allows content providers to easly publish and track usage with customers.

 Video interview with Anina around some of her earlier work.

Instructions for getting the Mobile Monday Sydney magazine edition for March

About Anina
Anina is a model with a passion for technology. A 3 year Nokia Champion and the founder of the 360Fashion Network. She is currently China’s Number One Top Foreign Model, a first time award ever given to a foreigner by the CICCC.
www.facebook.com/anina.net
www.facebook.com/360Fashion
www.360fashion.net
mobilemags.360fashion.net

Presentation: Mobile Magazines
Paper is becoming obsolete, and publishers are rushing to push their publications online–yet they are not making any money! Mobile shows possible revenues to be made yet there are few platforms out there which cover a wide array of devices. Most applications only address the 4% data connection market but rule out the prepaid mobile and non-flat-rate customers. The iPhone is leading the way, yet iTunes is a time consuming hurdle for publishers to submit their applications for approval–no one knows what is in the mind of Apple these days, applications are rejected for the strangest reasons. What is the right strategy for a publisher to take, and how to address the whole market instead of only a high end phones?

Presentation: Tigerspike’s iPad Whitepaper
The fashion concious Oliver Palmer of Tigerspike will be talking about a new whitepaper his company has just released, giving some great insight into the new Apple iPad.

www.tigerspike.com.au

RSVP here to secure your place!

Upcoming Events:  

Don’t forget to get your tickets for ad:tech 2010! There’s a great range of topics and speakers on mobile, including:

- Integrating Mobile Apps into your Marketing Plan

- The Mobile Future: What You Won’t Be Able to Live Without

- The Key Drivers for Marketing on Mobile

Check out the full program here

ad:tech is the most thoroughly researched & targeted digital media event in Australia & NZ with a focus on how best to use mobile as part of your digital strategy and campaigns. The event includes the ad:tech EXHIBITION & ad:tech CONFERENCE so you can choose the level of participation that’s right for you.
Mobile Monday Members get at 15% discount off the full CONFERENCE - quote ATMM
Follow ad:tech on Twitter at #atsyd

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Mobile Monday Sydney is a free Monthly networking event organised by Shane Williamson, Oliver Weidlich and  Gia Villondo part of the global Mobile Monday family. E-mail <firstname> @ mobilemondaysydney.com to get in touch with project presentation requests, sponsorship offers and speaking engagements.

Following on from last night’s very well-attended m-commerce event at Mobile Monday Sydney, here’s a link to a Terrapin event website for m-commerce Asia 2010:

… the key stats from this event flyer are worth extracting :

“In Asia, mobile commerce transactions are expected to reach almost $500 million, according to Gartner research. Gartner also forecasts 2.4 billion transactions will take place in Asia, more than anywhere else in the world.”

This of course in stark contrast to the low-key predictions of our speakers Harold (m-Hits), Chris (Pay by Snap) and Tasha (PayPal) about the glacially slow progress of m-commerce in Australia where ‘there’s just no compelling need for anyone - especially banks - to change the status quo’.

Comments on that anyone ?

Photos!

Above: the erudite Gia Villondo in full swing :

Above: our panellists Chris, Tasha and Harald tackling questions around a nascent m-commerce industry in Australia

See you next month on the 5th of October for our live client-agency pitch event !

MEGA - Growing Australia’s Digital Economy

MEGA is an Entrepreneurial Masterclass delivered by digital industry leaders running in parallel in Melbourne and Sydney from Aug - Nov 2009. MEGA gives digital creatives, mobile experts, technologists, developers, the tools, networks, personal insights and street wisdom to launch new products, build support networks, raise finance, and start new businesses in digital, online, mobile and greenIT.

Checkout the video :-

There’s also more info in the slideshare :-

We’ve got a world-class line-up of mentors, and places are filling fast. Applications for the Sydney program close this Friday 31st July 2009 - checkout MEGA.org.au for application forms.

MEGA NSW is supported by AIMIA, Telstra, News Digital Media, The Australia Council, the NSW Dept. of State and Regional Development, the University of Technology, Metro Screen, Design Centre Enmore, The Project Factory, TigerSpike, mogeneration, Digital Ministry, mHits, Ideal Interfaces, and of course Mobile Monday Sydney.

April’s Mobile Monday Sydney was a bit of record for Mobile industry event announcements. Great stuff !

See the Slideshare embed below for all the details - including some great discounts…

See you at the next Mobile Monday Sydney, first Monday in May 2009

Want to learn more about the mobile industry?

Want to learn how to apply your skills to this huge growth area?

May 5th deadline for applicants. (Scholarships available)

Mobile Monday Melbourne is set to boom into 2008 with a new line-up of motivated and enthusiastic organisers, Antony McGregor Dey, Justin Brow and Tamir Berkman.

April’s event will be focused on the booming mobile gaming industry and the content creators that operate within it.

For more details head over to:
http://www.mobilemondaymelb.com/2008/03/18/april-7th-mobile-gaming/