We’re kicking off 2010- 2011 with some very innovative mobile developments!

Agenda:

• Mobile Publishing - Are you confused about Mobile Publishing? Apps vs Web? iPhone vs Android? Where should you focus your marketing/promotions budgets? Allan Robertson of MobileActive and Venessa Hunt of Mobile Embrace will be presenting Kilrush, a powerful mobile publishing tool that will allow you to build iPhone, Android and Blackberry applications all from just one interface.
  
• VoiceOver & Accessible Apps- Accessibility consultant Tim Noonan from Vocal Branding Australia will briefly explain and demonstrate the VoiceOver accessible features built into the iPhone and iPad. PLUS, reasons why you should ensure your apps are VoiceOver compatible as well as the benefits of including voice and audio media in your apps to extend their general appeal and engagement. Tim also works as a Voice User Interface (VUI) designer in the telephony space.

RSVP by getting your ticket here

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Mobile Monday Sydney is a free Monthly networking event organised by Shane Williamson, Oliver Weidlich and  Gia Villondo as part of the global Mobile Monday community. E-mail us to get in touch with project presentation requests, sponsorship offers and speaking engagements.

Mobile Monday Sydney is Sponsored by RIM Australia

Also a big thanks to Jordan (@jymmysim) who wrote a great summary of the event.  Check it out if you couldn’t make it or want a re-cap on the presentations by ABC, Fairfax Digital & Virgin Blue

Agenda:

• Fairfax Digital - Ken Wong (Head of User Experience) will present “Lessons I learnt from building i-stuff”
• ABC - Manuela Davidson (Mobile Producer) will talk about their mobile initiatives and their new iPad application
• Virgin Blue - Warren Hamilton (Virgin Blue Product Specialist) will start with an overview of the Mobile Travel Landscape, the Virgin Blue Mobile platform, and the development of the Virgin Blue BlackBerry app.  The Kirsten Romanin (Virgin Blue Marketing Specialist) will finish with an overview the marketing initiatives to launch the Mobile Platform and BlackBerry app.

RSVP by getting your ticket here

Event Details:

Date: Monday 5th July
Time: 6:30pm for 7pm start
Venue: The City Hotel (http://cityhotel.com.au/)

Mobile Monday Sydney is Sponsored by RIM Australia

Blackberry

So, join us for a bite to eat, a bubbly beverage and come and meet some of the staff from the Australian BlackBerry team to celebrate this new chapter for Mobile Monday Sydney.

Agenda:

• Opening remarks & Introduction to BlackBerry
• BlackBerry Australia & New Zealand’s Managing Director
  Adele Beachley
• Super Apps Developer Challenge
• BlackBerry Bold 9700 giveaway

Event Details:

Date: Monday 7th June
Time: 6:30pm for 7pm start
Venue: The City Hotel (http://cityhotel.com.au/)

:: 6.30pm for 7pm start, Mon 3rd May 2010
:: Kent Street Living Room, Level 1, The City Hotel (www.cityhotel.com.au)
:: Entry on King Street corner Kent Street.

It’s the start of Q2 2010…where did time go???

Here at Mobile Monday Sydney, we’re always on the look out for the latest innovations and news in the mobile space.  So for the month of May we’ve got:

Mobile Eye-tracking
With a worldwide increase in the number of mobile devices, interest in eye‐tracking studies on these devices has also increased. Eye tracking can provide valuable information on a number of areas, such as how well a graphical interface works, where on a physical device the user looks for certain options (such as buttons) and how the user’s attention shifts between the different parts of the phone when interacting with it.

Tobii Technology and Objective Digital have brought out Jon Ward, from Acuity-ETS in the UK, to Australia to run a series of eye tracking seminars. This evening will give you an introduction on how to eye track mobile devices!

Objective Technology is the Australian reseller for Tobii Eye Tracking hardware and software.  www.ObjectiveDigital.com

Geo-Tagging Case Studies
We see the return of Nick Gonios, Commercial Director of Insqribe.  Nick will be presenting a high level overview of geo-location/ geo-tagging and case studies on how this has been rolled out in different parts of the world.

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Mobile Monday Sydney is a free Monthly networking event organised by Shane Williamson, Oliver Weidlich and  Gia Villondo part of the global Mobile Monday family. E-mail <firstname> @ mobilemondaysydney.com to get in touch with project presentation requests, sponsorship offers and speaking engagements.

Where

City Hotel (Upstairs) - Corner of Kent & King Streets, Sydney

When

12th April - from 6:30, presentations start at 7pm

(and feel free to meet up with people in the bar downstairs beforehand!)

Presentation 1 - Mobile Coupons

Claudia Sagripanti (Venture One)

Claudia Sagripanti was most recently Director of Mobile Communications for media agency investment network GroupM responsible for developing mobile solutions for brands. She is now focusing on the mobile retail/payments sector as as principal of digital consulting and training business, VentureOne. She will discuss the opportunities for mobile coupons in Australia.

Presentation 2 - PayPal Embedded Mobile Payment Solutions

PayPal will present on recent developments in m-commerce, highlighting current consumer applications and providing case studies for embedded mobile payment solutions.

Tasha Miels (Head of Product & Innovation) will deliver the presentation.  Tasha has more than 10 years of financial services experience.  She joined PayPal Australia in 2006 and is the company’s Head of Product & New Business.  Tasha is responsible for managing PayPal Australia’s product portfolio, including bringing new products to the market and driving customer satisfaction.  Tasha also manages the strategy development for PayPal Australia’s key product initiatives including mobile payments, peer-to-peer payments and various financial products (such as PayPal credit).

Prior to joining PayPal Australia, Tasha worked as a project consultant at HSBC in the Personal Finance division.  Tasha has also held positions at LloydsTSB (London) and St.George Bank in the Internet and Cards areas.

Presentation 3 - iPad

Keith Ahern (CEO MoGeneration) will show off his iPad (we’ve ordered extra security) and talk about how MoGeneration got their iPad application out into market

Hope you can make it!!

Dates

Option 1: April 12th & 13th

Option 2: April 14th & 15th

Venue

Research In Motion

Level 6, 100 Pacific Highway

North Sydney

Overview of Sessions

• Introduction to BlackBerry application development
• Introduction to Widget application development
• Introduction to Java® application development BlackBerry® device user interface
• Background Applications
• Connecting to the wireless network
• Personal information management (PIM)
• Storing data on the BlackBerry device Bluetooth® wireless technology
• Global Positioning System (GPS)
• BlackBerry mail API Notifications and profile integration
• Integration with native BlackBerry device applications
• Multimedia Debugging, troubleshooting and testing
• BlackBerry device applications
• Deployment Application communication
• Introduction to push applications
• Security/Cryptography Super Apps
• Mobile Experience – design considerations for compelling user interface

RSVP

Please RSVP ASAP directly to Niki Kennedy at nkennedy@rim.com or 0428270069

DATE: March 24th, 2010 (Wednesday)
VENUE:The Hilton Sydney, 488 George Street, Sydney

Meet the team, learn about the programs, toolkits and other resources to enable you to develop applications on the BlackBerry platform.

Don’t just build applications that people like, build apps that people love! With the BlackBerry® Application Platform, you can build deeply integrated, always-on apps that are highly engaging and relevant. Apps that are personalised and contextualised. Apps that become a seamless part of the core user experience, an integrated extension of the inbox, calendar, address book and other native apps. Apps that users can’t remember how they lived without, apps they interact with every day. Apps that are so compelling and engaging, you have to call them Super Apps.

AGENDA:
08:45 - 09:00  Introduction
09:00 - 09:45  Overview of the BlackBerry Developer Program
09:45 - 10:45  Getting Started with the BlackBerry Development Platform
10:45 - 11:00  BREAK
11:00 - 11:45  In the Know: Understanding BlackBerry Web and Widget Development
11:45 - 12:45  Why Java? - Understand the Advantages and Features of the BlackBerry Java Development Platform
12:45 - 13:45   LUNCH
14:30 - 15:30   Leveraging the BlackBerry Platform Services –  Advertising, Payment, Push, Location and App World
15:30 - 15:45  BREAK
15:45 - 16:45  The BlackBerry Experience – Creating Integrated and Compelling Applications
16:45 - 17:15  Experience from a Local Partner – Successful Application on BlackBerry (Success Story)
17:15 - 17:30  Wrap up and Q&A

Click here to register!

It’s Supermodel time! 

We have a real treat for everyone this coming Monday night as the gorgeous and vibrant Anina, a model with a passion for mobile, will be sharing with us about her insights into using mobile technologies within her industry. Anina has developed a mobile magazine technology that allows content providers to easly publish and track usage with customers.

 Video interview with Anina around some of her earlier work.

Instructions for getting the Mobile Monday Sydney magazine edition for March

1. Free download to your phone by using your Mobile browser type in: http://mobilemags.360fashion.net/10580 (operator data charges may apply - this link is not intended to work from a computer) 2. Within the http://mobilemags.360fashion.net site you can use ‘Quick download Code’ which is: 10580 3. Use this QR Code

About Anina
Anina is a model with a passion for technology. A 3 year Nokia Champion and the founder of the 360Fashion Network. She is currently China’s Number One Top Foreign Model, a first time award ever given to a foreigner by the CICCC.
www.facebook.com/anina.net
www.facebook.com/360Fashion
www.360fashion.net
mobilemags.360fashion.net

Presentation: Mobile Magazines
Paper is becoming obsolete, and publishers are rushing to push their publications online–yet they are not making any money! Mobile shows possible revenues to be made yet there are few platforms out there which cover a wide array of devices. Most applications only address the 4% data connection market but rule out the prepaid mobile and non-flat-rate customers. The iPhone is leading the way, yet iTunes is a time consuming hurdle for publishers to submit their applications for approval–no one knows what is in the mind of Apple these days, applications are rejected for the strangest reasons. What is the right strategy for a publisher to take, and how to address the whole market instead of only a high end phones?

Presentation: Tigerspike’s iPad Whitepaper
The fashion concious Oliver Palmer of Tigerspike will be talking about a new whitepaper his company has just released, giving some great insight into the new Apple iPad.

www.tigerspike.com.au

RSVP here to secure your place!

Upcoming Events:  

Don’t forget to get your tickets for ad:tech 2010! There’s a great range of topics and speakers on mobile, including:

- Integrating Mobile Apps into your Marketing Plan

- The Mobile Future: What You Won’t Be Able to Live Without

- The Key Drivers for Marketing on Mobile

Check out the full program here

ad:tech is the most thoroughly researched & targeted digital media event in Australia & NZ with a focus on how best to use mobile as part of your digital strategy and campaigns. The event includes the ad:tech EXHIBITION & ad:tech CONFERENCE so you can choose the level of participation that’s right for you.
Mobile Monday Members get at 15% discount off the full CONFERENCE - quote ATMM
Follow ad:tech on Twitter at #atsyd

——————- ——————- ——————- ——————-

Mobile Monday Sydney is a free Monthly networking event organised by Shane Williamson, Oliver Weidlich and  Gia Villondo part of the global Mobile Monday family. E-mail <firstname> @ mobilemondaysydney.com to get in touch with project presentation requests, sponsorship offers and speaking engagements.

:: Entry on King Street corner Kent Street.

We’ve survived the GFC!
It’s 2010!  We survived the noughties and more importantly the GFC.  Though we may bear the battle scars of 2009, it’s onwards and upwards for the mobile industry. We’ve got Apple launching iPad, the iPhone apps saving lives, Google launching their new phone and Mobile phones replacing stand alone sat-navs. And hopefully researchers do get to prove that mobile phone usage does decrease and reverse Alzheimer’s disease!

Here at Mobile Mondays, we’ve moved to higher ground and found ourselves a new home for 2010!  We’re now at the newly refurbished Kent Street Living Room - 1st floor of the City Hotel, corner of King and Kent Street, still very much in the heart of the city!

To open 2010, we’ve got:

Mobile Service Design

Smartphones, iPhones, iPads … more connected than ever before, mobile technology is increasingly intertwined with our personal, professional and social needs. Our mobile experiences are becoming blurred and blended into our sense of daily life. We no longer purchase a mobile device, we invest in a lifestyle. For businesses, this connectedness represents considerable opportunities, and challenges. Today, providing remarkable mobile user experiences requires us to recognise and design for key user and business drivers across multiple touch points and customer journeys, identifying the critical moments of engagement that influence customer motivations for service uptake. This presentation briefly discusses the role of Service Design in designing remarkable mobile experiences.

Sharing his thoughts on Mobile Service Design is Dr. Rod Farmer, who currently leads Online Experience Strategy for Vodafone Hutchison Australia. Rod promotes a systemic-view of design, bringing together Business, Design and Technology teams to view delivering valuable experiences as so much more than just the UI.

Innovation Patents
So, you’ve got this great new concept for a mobile app.  You’ve done your business case, you’ve got a project team with kick-off in sight, you even have a keen client waiting in the wings for you to deploy.  But wait, how do you protect and claim ownership to this IP?  Can you do so even if a similar (but not the same!) concept exists?

Bernard Adcock of ImpactIP joins us on Monday to explain Innovation Patents and how they’re even easier to obtain than the usual patent!  Bernard used to work for a number of start-up businesses including CommSoft, Edgematrix, B33hive, MIA and most recently for Soundbuzz.

Mobile ScreenFest
The first ever mobile phone film festival of its kind is coming to Australia!  Ground-breaking mobile film festivals such as this where participants use mobile phones to shoot a film and/or mobile phone photogoraphs have drawn large crowds around the world.  The highlight of the festival is the Festival Screening Day in late August where the mobile films and photographs are viewed on the big screen at a live event.

Presenting Mobile Screenfest is Dr. Avi Ratnanesan from Araya Pictures.  Avi is an award-winning filmmaker, entrepreneur and a member of the Screen Producers Association of Australia.  Araya Pictures is an innovative company in the film and digital entertainment industry that explores new ways of engaging audiences.

RSVP here to secure your place!

Don’t forget to get your tickets for ad:tech 2010! There’s a great range of topics and speakers on mobile, including:

- Integrating Mobile Apps into your Marketing Plan

- The Mobile Future: What You Won’t Be Able to Live Without

- The Key Drivers for Marketing on Mobile

Check out the full program here

ad:tech is the most thoroughly researched & targeted digital media event in Australia & NZ with a focus on how best to use mobile as part of your digital strategy and campaigns. The event includes the ad:tech EXHIBITION & ad:tech CONFERENCE so you can choose the level of participation that’s right for you.
Mobile Monday Members get at 15% discount off the full CONFERENCE - quote ATMM
Follow ad:tech on Twitter at #atsyd

——————- ——————- ——————- ——————-

Mobile Monday Sydney is a free Monthly networking event organised by Shane Williamson, Oliver Weidlich and  Gia Villondo part of the global Mobile Monday family. E-mail <firstname> @ mobilemondaysydney.com to get in touch with project presentation requests, sponsorship offers and speaking engagements.