MobileMonday Sydney is proud to announce that its nominee for the Global MobileMonday Peer Awards Barcelona 2009, Xumii, has reached the final shortlist of 20 out of a field of 42 nominees and 169 participating startups.

“This is a terrific result for an inspiring Australian-led mobile technology company, and doubly so considering this is the first time we’ve been involved in the Global MobileMonday Peer Awards!” said MobileMonday Sydney chapter co-founder Tim Parsons.

The MobileMonday Mobile Peer Awards Barcelona is a gala global mobile innovation event attracting over 1000 attendees, held alongside the 3GSM World Mobile Congress event.

The full list of nominees is below :

About The Mobile Monday Peer Awards Barcelona 2009.

The MobileMonday Mobile Peer Awards Barcelona are among the most influential events in the mobile industry and, with over 1000 attendants, the point of reference in startup innovation during the Mobile World Congress.

Now in its third year - the 2009 Peer Awards event is held alongside the 3GSM Mobile World Congress held in Barcelona, Spain on February 16th, 2009.

About Xumii

Xumii is the first social address book for mobile phones. With Xumii, users can socialize with any contact on any network, regardless of whether it is a social network, an instant messenger service or another mobile carrier. Based in Sydney, Australia, and San Mateo, California,  Xumii has received $5.5 million from CM Capital and Southern Cross Venture Partners.

:: 6.30pm for 7pm, Mon 1st December 2008
:: Sky Room @ The Blacket Hotel
:: Entry on King Street via the Blacket Hotel.

FREE DRINKS : For the first 100
CHRISTMAS FOOD : for the hungriest mobilist
NO AGENDA, NO POWERPOINTS : hey its a party!

with support from s2m - thanks guys !

DON’T FORGET - It’s at the SKY ROOM

Entry via the Blacket Hotel Lobby on 70 King Street, Sydney : Map here.

As ever, promises to be a fun + entertaining night. RSVP now to secure your place. Mobile Monday Sydney is a free event.

Mobile Monday Sydney is proud to promote this extremely timely Web 2.0 / Marketing 2.0 / IT 2.0 event encompassing Social media for marketing, business and government.

“Unravel the mysteries of web 2.0 as leading executives from enterprise marketing and government demonstrate the opportunities and challenges awaiting you in the second generation of web based communities.

“With the explosion of interest in the business models driving the internet economy, this event will establish the commercial offerings social media can bring to enterprise, marketers and government.

“Offering Keynote insight from the industry’s leading experts, social media campaign studies from corporate marketers and collaboration case studies from enterprise and government, this 2 day streamed event will promote your understanding of how all areas of the traditional economy are benefiting from the revolution in social participation and collaboration.

“How will you use the power of web 2.0?”

International Keynote Speakers

• Richard B. Kimber, Global CEO, Friendster
• Paul Slakey, Director Asia Pac. & Latin America, Google
• Rebekah Horne, Managing Director, UK & Europe, MySpace
• Ian Stewart, Senior VP, MTV International

Keynote Speakers

• Ross Ackland, Deputy Director, World Wide Web Consortium
• John Reynaldo, Brand Manager, Smirnoff
• Tony Thomas, Founder, The Population
• Gary Hayes, Director LAMP and Head of Virtual Worlds, The Project Factory
• Kasia Wallis, Online Communications Manager, Earth Hour
• Chris Knowles, Web Manager, Heinz Australia
• Rob Doughty, National Manager, Application, Infrastructure and Middleware Branch, Centrelink
• Dheeraj Chowdhury, Assistant Director, CLI, Department of Education NSW
• Michele Levine, CEO, Roy Morgan Research
• Leigh Kostiainen, Founder, Grandparents Network & Hire My Mum

Mobile Monday Member’s Discount !

Mention Mobile Monday when you book to receive a AU$200 discount ! Visit the conference site to find out more.

:: 6.30pm for 7pm, Mon 3rd November 2008
:: The Privilege Bar (part of the Blacket Hotel)
:: Entry on George St., (corner George and King.) Map here.

Sponsored By Windows Mobile
Despite the Global Financial Crisis, its exciting times in the world of mobile - and Windows Mobile’s strategy and plans are no exception. They’re “Innovating from Enterprise to Consumer apps… Online to Mobile apps…” and have details about what their partnership with Samsung means for Australian businesses and consumers.

Monday’s Event will Feature

• Industry Keynote from our Sponsor Windows Mobile and Samsung: “From Enterprise to consumer, partnering for success in the smartphone market.”

:: 6.30pm for 7pm, Mon 13th October 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.

iPhone App Development - sponsored by SMSPoll
The final part of our series on Mobile Futures has us taking a close look at an exciting explosion in innovation and opportunity : the iPhone Mobile App Store phenomenon.

With event sponsorship by recent Pitch NSW ‘08 winners SMSPoll - thanks guys !

Mobile App Stores - Critical to Device Success?
Arguably pioneered by Nokia under a different (albeit clumsier guise), the App Store Concept has been a stellar overnight success for Apple via its iPhone+iTunes platform.

“In its first month, Apple’s App Store sold more than 60 million programs, pulling in an average of $1 million per day…” source: WSJ, Mon Aug 11, 2008,

The iPhone App Store let’s you buy everything from humble widget-style services to full-3D haptic-controlled computer games direct from an icon on the iPhone touchscreen (and also lets you pay using your iTunes account details). You can then manage and backup your purchases the next time you sync your music and photos via iTunes. We’ve tried it - its seamless. No wonder its been a roaring success.

Some grumbles have been heard from developers about Apple’s ‘mysterious black box app approvals process’ of course - something Google is already noting is an out-of-the-box advantage of Android and their much anticipated App store. You gotta love competition.

iPhone Web Apps - Design, Code, & Profit
We thought the best way to get up-close to this ‘phenomenon’ is to get some pals from MoMo to share their journey in this exciting space - so to that end we’re excited to welcome the experienced iPhone dev team from Key Options Development, consisting of

Marcus Schappi – Sweeper
Tim Chandler – Coder

who’ll be talking about their experiences with developing iPhone Apps, including the Qantas app available in the iTunes store now, via these themes :
Design
• The Three Rules of Designing iPhone Web Apps

Code (Tim)
• Taking advantage of the iPhone

and Profit (Marcus)
• App Store Top 100 Calculations.

Presentations and discussions will be ably compered by Mobile Monday Sydney’s own Oliver Weidlich, himself something of an iPhone app design guru.

Bring your mobiles & business cards
Should be a fascinating night with demos, stories from the cutting-edge, and fascinating personalities and people to meet. Come along and meet your peers in the Sydney mobile and wireless industry! Entry is free, but to guarantee your place click here to RSVP.

:: 6.30pm for 7pm, Mon 1st September 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.

Do you love or hate your mobile?
The second part of our series on Mobile Futures - this time focusing on what we all know to be true : user experience is absolutely vital to humanising technology.

At the very beginning of what may well come to be known as the era of multi-touch, we’re going to be examining some different aspects of the user experience with some of Australia’s stars in the field.

iPhone Usage Analysis
James Cleary from groundbreaking Australian mobile company Amethon will speak to this topic, presenting some of their analysis of iPhone usage.

Defining Perceived Value in Mobile Media
Mobile expert Mac Walker will be discussing a new model for understanding customer perceived value in mobile services, drawing on his years as a manager of 3G mobile portals.

Mobile User Experience
Finally, Sheen Yap - Head of User Experience and Creative Services at 3 Mobile will be talking about the critical elements of the user experience on mobile.

Bring your mobile !
Should be a fascinating night with plenty of real-world insights and lots of opportunities to meet new people, make personal and professional contacts, and be inspired. Come along and meet your peers in the Sydney mobile and wireless industry!

RSVP now, and to see how we roll checkout these pictures from last month’s show. See you there !

:: 6.30pm for 7pm, Mon 4th August 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.

What’s coming up next !?
Okay so by now we’re all over the iPhone 3G right ? Hmm maybe not. Looks like we’re at the beginning of something big – and we’re not just talking about the fight brewing over mobile data charges.

This month and over the next few Mobile Monday Sydney events, we’re going to be taking a look at where things are heading in the mobile world - with some of Australia and the World’s best thinkers about connected, mobile digital society.

Introducing Xumii
Founded in San Francisco by Australian entrepreneur Jennifer Zanich, Xumii was an award-winning mobile internet application before it’s beta version was even launched.

One of this year’s VentureBeat DigitalMedia “Mobile Beat” Top 30 picks (along with another early MoMo Sydney guest Mig33), Xumii “gives you a centralized way to aggregate contacts and feeds from your social networks and IM, and stay connected by sharing messages, widgets and photos via IM, threaded chat, groups and mobile walls.”

Come along and hear all about one hottest new mobile apps out there, and hear Jennifer’s story about what its like to get venture funding for a mobile app company in Silicon Valley!

And of course, Google
We’re delighted to have the company of senior product manager Justin Baird from Google Australia, to tell us more about Google’s vision for the mobile internet – and of course remind us of how an Australian team gave birth to the technology that became Google Maps.

He’s promised to “pull some rabbits out of the hat” so we’re guessing there’ll be a fair bit about Google’s ideas for the future mobile web experience. Are you holding onto your seats out there !?

Bring your mobiles and business cards
Should be a fun night with lots of opportunities to meet new people, make personal and professional contacts, and be inspired. Come along and meet your peers in the Sydney mobile and wireless industry. Entry is free, but to guarantee your place click here to RSVP.

An event all about “Ubiquitous Augmented Reality”

This one really caught our eye…

“Ubiquitous augmented reality technology is not far off and mobile phones will be the driving force. As mobile devices advance from 3G to 4G, and because everyone has one, they represent a very attractive business opportunity in distributing augmented reality services and advertising.

“Augmented reality is about to hit Australian shores with QR (quick response) code technology. If you don’t already know about this technology, come along and participate in a live demo of QR codes in action.* Beyond QR codes, you will see how traditional printed ads can deliver rich media content to your mobile phone when they have been augmented with tagless picture recognition technology. For example, you see a movie poster in a magazine that interests you. You target it with your mobile and immediately receive the movie trailer that begins to play. Also, see how you can play video games outdoors with the augmented reality games engine A-Rage and learn how to create your own augmented reality experiences.

“This AIMIA NSW Intimates event ‘Augment yourself!’ is a free event and is held from 6.30pm, Tuesday 29th July at The Privilege Club, 70 King Street, Sydney. Be prepared to be amazed: your physical world is about to be changed forever.

Please register at http://www.aimia.com.au/i-cms?page=4635 to receive your name tag and a complimentary drink on arrival.

* Download the free reader beforehand by going to http://www.i-nigma.mobi with your mobile and following the instructions.

:: 6.30pm for 7pm, Mon 7th July 2008
:: The Privilege Bar (part of the Blacket Hotel
:: Entry on George St., (corner George and King.) Map here.

The Road to Damascus
Its been a long, slow road moving beyond the ‘on pack promotion’ or ‘tv-voting’ style thinking typical of the last 10 years of Mobile marketing, but if entries in last year’s ADMA Awards and the frenzy (hype?) around the release of the iPhone are anything to go buy, smart marketers will soon be moving many new “direct, targeted and personal engagement via mobile” ideas out of the ‘experimental’ budget and into the ‘prime channel’ budget.

Or will they ?

Joining us to discuss

• Cliff Rosenberg, Mobile Marketing Awards Chairman
• Adam Dunne, MD of MMA ADMA awards winner Aura Interactive
• Melissa Adameitis, Client Services Director from another MMA ADMA awards winner Tigerspike
• David Hayes, Head of Sales & Marketing at mobile marketing pioneer, IDS.

Exploring these topics
We’ll be covering recent case-studies in successful mobile and mobile-integrated campaigns, recent industry and consumer developments (think iPhone!), and new sponsorship and marketing opportunities opened up by the rapid mobilisation of internet services.

• Is it still an uphill battle getting clients to mainstream mobile in their campaign thinking?
• Are data charges still a barrier to consumer acceptance of creative?
• Global ad agencies talk about being integrated across digital and mobile, is it true ?
• Are new pathways like code readers and Bluetooth transforming customer expectations ?
• What impact would mobile full web browsing have on the types of campaigns digital and mobile marketers can run ?

Asking the questions and sparking debate will be MoMo’s own Tim Parsons.

Bring your mobiles and business cards
Should be an interesting night with some great networking opportunities alongside your peers in the mobile industry. Entry is free, but to guarantee your place click here to RSVP.

A great night had by all - and here’s the story on the UTS Master’s of Interactive Multimedia website to prove it !

Thank you to the great team from iWifi Bondi, and to our expert panellists Marcus (Airspan), Eric (Unwired) and Maurie (TeleResources) - who were able to transform “WiMAX vs 3g+” into “WiMAX PLUS 3g+” (with 80Mbps on its way by 2012, yum).

The iWifi Team L - R: Ranjeet Elkunchwar, Winnie Yang, Urs Kemmann, Joyce Huang, Dave Kaplan and Caroline Chung

For those of you who missed the iWifi Bondi presentation by the UTS student team, check it out via their wonderful presentation thanks to slideshare.com below… puts us “industry professionals” in the shade !

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