May 25th, 2008
OR “Dumb Pipes vs The Telcos”
:: 6.30pm for 7pm, Mon 2nd June 2008
:: The Privilege Bar on George St.,
(corner George and King.)
The iPhone is coming to our shores at last – and some including Wired’s Bryan Gardiner think emerging chipsets and iPhone user behaviours may give the WiMAX industry a serious boost.
OK true its probably more about price transparency and service simplicity, i.e. just like you get from your ISP, unlike the complex layered pricing most telcos put forward.
That still begs the question: given a simpler consumer offer, low price point and supporting devices, will Metro-wide hotspots begin to offer a real alternative to the existing phone networks ? Will WiMAX create major opportunities for new players (and disruption and lower ARPUs for incumbent mobile operators ?) Why call when you can voice-skype !
We’ve Got the Answers!
To tackle these big questions and more, we’ve got a demo of a WiMAX business model developed by some sharp-looking final year students at UTS called iWiFi Bondi:

We’ve also put together a panel of industry heavyweights to discuss the implications of a raft of new mobile devices with built-in WiMAX support arriving on the market just in time to mobile-enable a host of popular online behaviours.
Bring your mobiles and business cards
Come along and enjoy the show - and take advantage of some great networking opportunities alongside your peers in the mobile industry. Entry is free, but to guarantee your place click here to RSVP.
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April 28th, 2008
:: 6.30pm for 7pm, Mon 5th May 2008
:: The Privilege Bar on George St.,
(corner George and King.)
So its Fashion Week again. The madness, the models, the designers, cameras flashing as who’s in and who’s out hangs in the balance. Unidentifiable pieces of whatever hanging from tall thin po-faced girls. Did we mention cool parties & killer runway shows?
Actually, having not received a single party or show invitation (again!), and being the nexus of fashion movers and shakers that we are, (hey our members look cool and a mobile is THE coolest accessory right!?), we decided to have our own very own fashion-oriented soireé.
And what better way to do that than cover Mobile Social Networks !
Keynote by MoSo Guru Laurel Papworth
First up, we’re going to hear from globe-trotting social media consultant Laurel Papworth on the explosion of mobile social networks around the world. Laurel’s most recent gig took her to Jeddah, Saudi Arabia where she discovered how social networks - mobile, online and informal - are transforming the lives and aspirations of Arab Women (e.g. check out imatter.mbc.net). Laurel also teaches social media as part of a Masters of Convergent Media program at the University of Sydney, and still finds time to track around 300 mobile social networks updating her research on her site MyMobilePals.com.
Case Study : Mobile & Fashion
Next up, we’ve got glamazons, fashion mavens and media impresarios Michelle Stevens (Blatherskiter) and Amina Waters (Microsoft) who will be giving us a sneak preview of their Windows Mobile-sponsored collaboration with white hot designer Tina Kalivas (tinakalivas.com). Tina has embraced mobile technology as a key component of her creative process in preparation for her first London show. Come along and find out how Michele and Amina are helping her do it.
Bring your mobiles and business cards
Should be a fun night, dress up and erm, strike a pose ! Come along and enjoy the show - and take advantage of some great networking opportunities alongside your peers in the mobile industry. Entry is free, but to guarantee your place click here to RSVP.
Note: Our lawyers asked us to say for the record that Mobile Monday is in no way affiliated with Rosemount Australia Fashion Week, and this is not an official Fashion Week event. Maybe next year !?�
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April 16th, 2008
Attention all Content producers. Programmers. Business Professionals. Entrepreneurs.
Mobile Monday Sydney pals mega can help you be a part of one of the world’s fastest growing economic sectors.
“Hear from some of Australia’s leading mobile industry experts about how they’ve succeeded so far, their thoughts about future opportunities and how the mega program can help you. Featuring Shane Williamson (Mobile Monday Sydney), Kelly Ajai, (Communicator Interactive), Michael Stone (Amethon), Alex Hall (TigerSpike) and others.
This free information session will provide specific details about what the mega program offers, how it is delivered, which industry leaders are involved and how you can be a part of it.
When: Tuesday April 22nd,
time: 6-8pm (pls be punctual),
Location: Privilege Bar (Blacket Hotel), 70 King Street, Sydney.
mega is an industry-led, hands-on program in which leading industry experts guide participants through the creation of new business for mobile products and services. Applications welcome from individuals and teams.
To register for this free Info session, go to www.mega.org.au and fill out the online registration form, or
email justin@mega.org.au - ALL WELCOME!“
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April 16th, 2008
It was really all about People at the last Mobile Monday Sydney.
People sharing their stories:

Tamzin (3), Paul (SoundBuzz), Matthew (5thFinger) (and Tim - MoMo)
People debating the iphone:

L-R iPhone hope: Chris (My247), Oliver W. (MoMo), iPhone hype: Oliver P. (TigerSpike), Shane (MoMo).
Despite an eloquent and passionate attack on the iPhone hype by Oliver P. and Shane, the audience decided in favour of the iPhone:

People enjoying the night:

We even had people voting live !
Checkout the audience survey results here, thanks to Rob Manson of Mobile Online Business for a fantastic live demo - it was fascinating seeing the audience reaction and profile unfold in realtime.
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April 2nd, 2008
Next Mobile Monday Sydney
:: 6.30pm for 7pm kickoff, Monday 7th April
:: The Privilege Bar on George Street, a step away from the corner of George and King.
Lives in Mobile, up-close and personal
This month we’re going back to our roots : Connecting People in the Mobile Industry – and having fun doing it of course !
First up, we’re going to be sharing the career journeys of some of the industries most experienced mobile industry veterans,
and we’re really thrilled to be welcoming
- Matthew Costello, Mobile Sales Director at NineMSN and one of the original founders of 5th Finger
- Paul Buchanan, GM of SoundBuzz Australia and one of the mobile content industry’s true pioneers
- Tamzin Taylor, Category Manager - Mobile TV & Entertainment at 3
We’ll be asking about their journey within the industry, how they started out, interesting and crazy things encountered along the way, and where they think things are headed. In conversation with Mobile Monday co-founder Tim Parsons.
The GREAT DEBATE & instant Mobile Feedback demo
Next up, a fun audience-interactive event thanks to Rob Manson, MD of Mobile Online Business. We’re going to hear an impassioned debate between two teams on the theme:
‘iPhone : Hope or Hype ?’
… and you the audience are going to be able to vote on the outcome in realtime via your mobile ! On the iPhone-hope side, we’ll have Oliver Weidlich (Mobile Monday-co-founder) and an audience member (yes it could be you!), and on the iPhone-hype side we’ll have Tim Parsons (also a Mobile Monday-co-founder) plus - you guessed it, an audience member !
Should be great fun, any volunteers to be on a team please e-mail Oliver or Tim (at) mobilemondaysydney.com if you want to step up to the plate [first-in best-dressed and team-leader's choice will be final.]
Bring your mobiles and business cards
As ever, promised to be a fun night with lots of opportunities to meet and interact with your peers. Entry is free, but to guarantee your place click here to RSVP.
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March 25th, 2008
Want to learn more about the mobile industry?
Want to learn how to apply your skills to this huge growth area?
mega - the ‘mobile enterprise growth alliance’ can help. Led by Australia’s finest internationally-successful industry experts, you’ll be taken through a series of workshops giving you an in-depth understanding of where the mobile industry is today, where it’s heading and how you can be a part of it.
Join as an individual, join as a group, get your employees up to speed to extend you business’ capabilities or bring in an idea you’d like to develop further - both content and applications. Teams will have successful mentors and their ideas groomed by industry experts before a pitch to investors in July who are looking for new ideas to support.
http://mega.org.au - justin@mega.org.au
May 5th deadline for applicants. (Scholarships available)
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March 25th, 2008
Mobile Monday Melbourne is set to boom into 2008 with a new line-up of motivated and enthusiastic organisers, Antony McGregor Dey, Justin Brow and Tamir Berkman.
April’s event will be focused on the booming mobile gaming industry and the content creators that operate within it.
For more details head over to:
http://www.mobilemondaymelb.com/2008/03/18/april-7th-mobile-gaming/
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February 27th, 2008
Next Mobile Monday Sydney : on Monday 3rd March 2008
:: 6.30pm for 7pm kickoff

A new venue for March
:: The Privilege Bar on George Street a step away from the corner of George and King.
Our Sponsors
:: Gold Event Sponsor

:: Silver and Drinks Sponsor

Connecting you Globally
We have two very topical presentations for you this month:
First up, a Sneak Peek at MyClick by Gold Sponsor G-nius
We’re very happy to welcome Cameron Wall Technical Director for G-nius, who will give us a sneak peek at the MyClick service about to launch in Australia after great successes in China and HK.
MM: How does it work ? CW: “Marketers place MyClick ‘Hyper-link Frames’ across real-world media, giving Internet enabled mobile phone users ‘one-click’ access to Mobile Internet Marketing & Services.”
MM: What’s with the ‘G’ ? CW: “The G in our name relates to the intelligent mobile products we offer for the new Generation of mobile technologies, i.e. 2.5G, 3G and of course Telstra’s ‘Next G’.”
Next up, mBlox wants to take you to the USA !
Brian K. Johnson, mBlox Senior Vice President, Americas and Asia Pacific has flown in specially to give us for an in-depth review of mobile business in one of the world’s most dynamic mobile markets.
Brian: “Recent operator changes in the US have greatly expanded business opportunities for Content Providers. Improvements in the billability of customers, reduction in refunds and strong evolution in the types of programs that are accepted are signs increased market stability and maturity. To take advantage of these changes and understand the impact they could have on your business please join us at Mobile Monday in Sydney!”
(mBlox are also very generously providing both Food and Drink - thanks guys!)
Here’s a map to the new venue !

Bring your mobiles and business cards
Promises to be a great night with key learnings and great networking opportunities with your peers in the Sydney mobile industry. Click here to RSVP
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January 31st, 2008
Next Mobile Monday Sydney : on Monday 4th February 2008
:: 6.30pm for 7pm kickoff!
:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)
In our second event for 2008, Mobile Monday Sydney is mixing things up a bit with a fun and fabulous night of mobile video. Its been a while since we took a look at this area and we’re keen to see what’s been cooking in this era of near-ubiquitous 3G networks and a strong audience participation culture…
First up, check out the H.264-based Xenon Streaming Platform as demonstrated by Shaun Dobbin, Product Manager Mobile Content at TeleResources:

“With ever faster networks, new generations of mobile phones, and intense competitive pressure, delivering high quality video has become a critical offering for mobile operators.PCCW’s award winning MOOV on mobile music service gives consumers the ability to subscribe to a music library of more than 100,000 songs. The MOOV service is powered by Vidiator and our demo will show the high quality of video provided by the latest generation of codecs along with the ease with which text and image editing can be accomplished ‘on the fly’.”
Next, let’s tackle 3G-to-TV! Frank Lodewick, Sales and Marketing Manager at Gravity will present their Interactive Video solution, at the core of the 3G-to-TV program “Vidcast” launched by Optus/MTV.

“Gravity has positioned itself as a developer of cutting edge technologies for user interaction across mobile, internet and broadcast media. The launch of 3G-to-TV clearly demonstrates what that means: you now can use your mobile to be seen on TV! This is the start of a very exciting year. I am sure you will agree when you see the kind of concepts we can now introduce into Australia.“
Also welcoming YCOAM

Angus Beattie from the “You Can On A Mobile” campaign will also be dropping by to give us an update on progress, activities and first results.
Bring your mobiles and business cards.
Promises to be a great night with key learnings and great networking opportunities with your peers in the Sydney mobile industry. Click here to RSVP !
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January 15th, 2008
Mobile Monday Sydney is proud to be part of announcing mega - the mobile enterprise growth alliance - launching nationally starting this February 2008. The executive brief from the mega team follows below :
“Be a part of Australia’s Mobile Industry future
• Do you want in-depth knowledge about the mobile industry?
• Are you thinking of starting your own business?
• Would you like to expand your business to meet the growth of the mobile market?
The mega business incubator program will be held from February to June 2008 in Melbourne, Sydney and Adelaide with the direct participation of Australia’s leading mobile and digital content industry experts.
mega is a hands-on, industry-led program that supports creative, IT and business people to develop new companies, content and/or products for the mobile phone. Join as a team or as an individual (we’ll match you with individuals with complementary skills sets), develop your idea and then pitch it to a panel of telcos, broadcasters, angel investors and industry experts.
Want to get across mobile? Get into mega.
Attend our Call to Action event early Feb to find out more or visit: mega.org.au“
MoMoSydney applauds and wholeheartedly endorses this tremendous initiative, building on all the great work done in the widely-celebrated megaSA program. Well done and we can’t wait to see the first projects emerge !
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