We’ve solved the comment-spam thing. Chocks away.

We’re looking forwards to your feedback in 2008!

Mobile Monday Sydney Christmas Drinks is on
Monday 3rd December 2007
:: 6.30pm
:: Pier 26 - Aquarium Wharf, Darling Harbour
http://www.pier26.com.au/

Time to unwind from a huge year of Mobile Monday goodness with a coldie, some nibbles and glorious Sydney harbourside views.
Join us at Pier 26 near the Sydney Aquarium on Darling Harbour to celebrate with the Mobile Monday Sydney clan.

Location of Pier 26 @ Darling Harbour

Next Mobile Monday Sydney is on Monday 5th November 2007
:: 6.30pm for 7pm kickoff!
:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

Theme : M-Payments, with keynote & sponsorship by

…featuring a panel on the future of M-Payments with

• Dinuke Ranasinghe, Product Director at PayPal Australia;
• Harold Dimpel, Managing Director mHits Limited;
• Rob Manson, Co-Founder Paymentz;
• Hugh Spear, CEO Dialogue Communications

We’ll be discussing emerging opportunities in the space, as well as examining industry innovations such as the UK’s recently launched Payforit service, a payments platform supported by all major UK carriers.

Also featuring an interview with futurist Mark Pesce
“Mark Pesce, one of the early pioneers in Virtual Reality is a writer, researcher and teacher. The co-inventor of VRML, he is the author of five books and numerous papers on the future of technology.” - Wikipedia

A terrific night was had by all this last October 2nd, with three ADMA MMA 2007 award winners (Aura Interactive, Communicator Interactive and SoundBuzz) in a panel with event sponsor QMCODES discussing and debating the lengths clients and their partners will go to to provide a natural, seamless on-ramp to end-user handsets.

Universal themes - and interesting insights :-

• permission is everything - users don’t want to be marketed at;
• value is vital - provide something people want;
• seamless simplicity - make sure everything just works;
• location is vital - launch context is super-important with mobile;

Get all the above right and the rewards will follow :-

• Average interaction times over 2 minutes, with 6% increases in sales (Clean-and-Clear by Communicator);
• 50,000 plus unique download requests over a 1 month period (Transformers Bluetooth campaign by Aura);
• substantial growth in mobile music revenue (193123 by SoundBuzz).

All this augers well for event sponsor QMCODES who since launching their i-nigma reader and SmartCodes service on the night…

• are scheduled to show at OMD’s Out-of-Home exhibition;
• have been selected by MEDIACOM to help run an upcoming mobile campaign for Fosters.

An astute questioner on the night also suggested that the i-nigma technology was currently being trialled by more than one local carrier - which QMCODES CEO Antony refused to confirm. If true, that could be a great accelerant for future SmartCode-based campaigns which can ‘make print media interactive’.

Until next time !

This week Mobile Monday attendees ‘PocketSchool’ launched a new service that teaches foreign languages using a mobile phone. PocketSchool works by sending daily audio messages to your mobile and is targeted at people who would like to learn a new language before travelling but may not have the time to attend classroom courses or regularly listen to a CD.

PocketSchool was founded by Michael Drysdale and Andrew Sinclair - who developed the product locally with the aim of teaching English to non-English speaking countries.

Visit www.pocketschool.com.au for more info - and a free demonstration. Good on you guys !

Next Mobile Monday Sydney is on Monday 8th October 2007
:: 6.30pm for 7pm kickoff!
:: The Shelbourne Hotel, 200 Sussex St
(corner of Market & Sussex streets)

“Innovation in Mobile Pathways for Marketing” sponsored by

The perennial challenge with any mobile marketing campaign is smart, simple, consumer-friendly pathways. In this role SMS has been the king of the TXT2WIN on-pack-promotion, but some exciting new challengers are vying for a piece of the action and looking to enable a fast track pathway to the mobile internet.

QMCODES Introducing i-nigma

New market entrant and this month’s sponsor QMCODES is a case in point. Get the i-nigma reader by sending an SMS to 0429 883 688 (works best on 3G phones, look for it in the applications, games or ‘my own’ folder depending on your model), then shoot the smartcode below and [if you’re not stuck in a walled garden] you will be seamlessly redirected to an m-site and m-survey at qmcodes.com/momo put up by the startup’s CEO Antony McGregor Dey and his team.

Try it out ! Then come along on the night and find out more.

Is 2008 set to be the year of mobile marketing ?

The AIMIA Mobile Industry Group has just released its mobile advertising guidelines, and this year’s ADMA awards offered us case-studies featuring clients ranging from Johnson & Johnson to Paramount Pictures. These are exciting times and we’ve put together a panel of acknowledged leaders from the industry to discuss them with you:

* Melissa Adameitis, Agency Business Director from Communicator
* Paul Buchanan, Managing Director at Soundbuzz
* Antony McGregor Dey, CEO at QMCODES
* Adam Dunne, Sales & Marketing Director at Aura Interactive

Bring your mobiles and business cards, and click here to RSVP !

Introducing ninemsn’s new off-deck mobile portal

with food and event sponsorship by


Come along and find out more about how Mobilise will position ninemsn at the forefront of the emerging mobile market in Australia with a stated strategy of developing new mobile advertising opportunities off-deck and in co-operation with carriers. Exciting times !

We encourage you to RSVP and be there early as ninemsn is also supplying finger-food for the audience which will probably be eaten fast. Bring your mobiles and business cards, we look forwards to seeing you on the night!