MOBILE MARKETING PITCH CHALLENGE

Heads up - the next Mobile Monday Sydney event will be a live Pitch Challenge with up to five mobile marketing firms pitching ideas to our real client - to be judged by a select panel of experts.

THE CLIENT

We’re delighted to be welcoming Green Pages (www.thegreenpages.com.au) to the Mobile Monday Sydney fold. The exact detailed brief will be given on the night (at 6.30, before the main event begins), allowing Pitch Teams to prepare their responses.

Green Pages (or GP for short) has as its mission “To grow the green economy by providing positive, fun and informative media that inspires people to purchase green products and services.”

…PITCH TEAMS : 2 SLOTS TAKEN, 3 STILL FREE!

Two firms have already answered our challenge, and we’ve got three free places to go. You only need two team members, and to have done a mobile marketing campaign for a paying client. The client will verbally brief all teams from 6.30pm on the night, and each team will have 45 minutes to put their ideas together, either as slides or selective creds, or whatever they think will convey their concept. Send your agency details, names of team members and a link to your agency website/credentials to pitch <at > mobilemondaysydney.com, and the first qualifying entries will be in the spotlight on the night, and promoted via our Monday e-mails and blog post updates to the entire industry.

…INTRODUCING OUR JUDGES

Our esteemed panel includes Green Pages founder Katie Patrick, The Project Factory’s mobile marketing svengali and veteran Jennifer Wilson (fresh from MIPCOM in Cannes), and News Digital Media’s Carrier Relationships Manager (and ace industry veteran) Carl Poplett. They’ll be hard, but fair - and at the end a winner will be declared !

HAVE A GO !

There’s nothing like the rush of competition so if you’re up for a stimulating challenge, have a go and pitch in. It should also be fun to spectate on the night so don’t forget to bring your business cards because it’s proving to be another big night for Mobile Monday Sydney.

We look forward to seeing you there! RSVP here.

Mobile Payments!

Its time to focus in on that bridesmaid of the Mobile sector, m-payments - at least in Australia, and find out how the market is evolving as we move towards internet-device ubiquity.

Joining us on Monday will be:

mHITs

PAYbySNAP
PAYbySNAP is an innovative mobile payments product that allows businesses to offer mobile payment options to consumers at a fraction of the cost of existing services, opening up mobile opportunities to companies that were previously unimpressed by the high cost and poor accessibility of existing offerings.

Chris Noone is a Director of Nitro Media and Grabber Pty Ltd and is spearheading the launch of the PAYbySNAP mobile payments product. Following a successful career in marketing, Chris became involved in the digital industry in 1995, when ‘digital’ pretty much meant ‘video games’. First joining Roadshow Interactive and then managing the Asia Pacific business for video games publisher MicroProse, he then moved to London to manage the international business for Hasbro Interactive. In 2001 he established the mobile games business for Vodafone in Europe and later became Head of Business Development & Content. Chris was Managing Director of Gamer.tv in, an innovative television production company that pioneered the production of made for mobile video. In 2005 Chris returned to Australia as Group Mobile Director for ninemsn where was responsible for the company’s diverse mobile interests including Hotmail, Messenger, 5^th Finger, HWW entertainment guides, mobile advertising and content services.

The Business of Mobile (sponsored by Message Stick Communications)

Our next Mobile Monday Sydney is all about how Australian businesses are working with mobile. Come along for some FREE DRINKS at our Level 3 venue at the Blacket Hotel sponsored by Message Stick Communications.

http://www.messagestick.com.au

Message Stick Communications is a successful Aboriginal-owned communications company that has been operating since November 2003.

Message Stick provides niche communication services to Australia’s top corporates including Macquarie Bank, Insurance Australia Group, Bupa Australia, St George Bank, Seek, MBF Health, Federal Government, NSW Department of Education, CitiBank, QBE Insurance, and Accor Hotels.

Sourcing innovative and exciting applications both domestically and internationally to provide to its corporate clients, Message Stick are now looking to partner with mobile services companies to expand their offerings to corporate Australia.

Michael McLeod is the CEO and Founder and he will deliver a quick presentation about his life and his company.

The drinks are on Message Stick so come along and meet Michael and his team!

We are also very fortunate to have Warren Chaisatien who is the Principle Analyst of Mobile & Wireless at Telsyte. Warren will be talking about the latest statistics and trends in mobile usage in Australian businesses.

Then to close the night off we will indulge our panel of professionals on Mobile in Australian Businesses.

Look forward to seeing you there! RSVP here.