So it’s going to be a huge Mobile Monday Sydney on November 2nd:

1. Opening with Michael Harries talking about the future of mobile

2. Danny & Nick from Insqribe talking about their QR Code/AR marketing solution

3. Last, but not least: Rob from MOB talking about:

Imagine looking around and seeing rich images, videos and
information overlaid upon each of the items you see.

This is no longer a sci-fi promise - it is available on your iPhone and
other modern mobile phones right now.  This presentation looks at where
this technology is today, the tools MOB have used and developed…and
where it’s headed in the near future.

We will look at the implications for developers, business, Government
and the Galleries, Libraries, Archives & Museums (GLAM) industry.
We will explore how this changes the concept of Public and not so Public
Spaces and how you relate to your customers/users.

Bio:
Rob Manson is Managing Director of MOB, an Innovation Lab based in
Sydney.  He has been working with cutting-edge technologies since the
early 90s and is focused upon creating tangible experiences that change
the way you see technology, business and the world around you.

MOB create innovative iPhone, Mobile and Internet based Applications and
have created Augmented Reality (AR) applications and ARt installations
for public display and consumer markets.

MOB’s customers include the Sydney Opera House, Sculpture by the Sea,
The Royal Eastershow, IAG, Warner Music and St George to name a few.
Recently MOB have created a Mobile Augmented Reality experience using
historic images of Sydney that the Powerhouse Museum released to the
Flickr Commons, a Mobile AR experience for Sculpture by the Sea and MOB
regularly contribute to the Open Government/Open Data movement in
Australia including mentoring on Mobile & AR development at
http://govhack.org and http://hackfest.openaustralia.org

:: 6.30pm for 7pm start, Mon 2nd November 2009
:: Level 3 @ The Blacket Hotel
:: Entry on King Street via the Blacket Hotel. (Here’s a map)

We’ll be having a couple of talks about Augmented Reality at our next Mobile Monday, the first will be by the guys at Insqribe (Danny Housseas - Co-founder and Chief Product Officer & Nick Gonios - Business focus and growth dude

Acratus Pty Ltd has launched a real-time marketing platform called Insqribe. The Insqribe platform uniquely enables brands, marketing agencies and mobile developers to present, track and measure mobile Augmented Reality (AR) and QR codes on mobile consumer services in real time.

The Acratus team will present successful QR code case studies & insights and also demonstrate the Insqribe mobile AR platform.

Insqribe

:: 6.30pm for 7pm start, Mon 2nd November 2009
:: Level 3 @ The Blacket Hotel
:: Entry on King Street via the Blacket Hotel. (Here’s a map)

For our November event we are looking into the future!

To set the scene we’ve invited Michael Harries to come and present, here’s an overview of his talk:

The mobile internet is exciting today and continues to rapidly evolve – this talk will touch on some of the forces driving the phenomena today and tomorrow, ranging from the pragmatic - such as access to business applications with the Citrix receiver – and voice as the killer app, through to design, animism, and ultimately a new era of ambient devices.

Michael will be presenting at November Mobile Monday Sydney

Dr Michael Harries is Director of Strategy and Communications at Citrix Systems, CTO Office and Citrix Labs. As part of the Research and Development team, Dr Michael’s remit is to keep Citrix ahead of technological and market innovation. Within the CTO Office, Dr Michael acts as a technology futurist with broad interests across new computing technologies. In Citrix Labs, he steers research and investigation activities toward innovative new technologies and strategic entry to new markets. Michael holds a PhD in Artificial Intelligence and a Bachelor of Economics.

The second part of the evening will see some presentations by Augmented Reality companies.  We’ll find out what’s happening in this new field and hopefully get a demo or two.  We’ll post some more details over the next couple of days…

:: 6.30pm for 7pm start, Mon 2nd November 2009
:: Level 3 @ The Blacket Hotel
:: Entry on King Street via the Blacket Hotel. (Here’s a map)