:: 6.30pm for 7pm start, Mon 2nd Aug 2010
:: Kent Street Living Room, Level 1, The City Hotel (www.cityhotel.com.au)
:: Entry on King Street corner Kent Street.

We’re kicking off 2010- 2011 with some very innovative mobile developments!

Agenda:

• Mobile Publishing - Are you confused about Mobile Publishing? Apps vs Web? iPhone vs Android? Where should you focus your marketing/promotions budgets? Allan Robertson of MobileActive and Venessa Hunt of Mobile Embrace will be presenting Kilrush, a powerful mobile publishing tool that will allow you to build iPhone, Android and Blackberry applications all from just one interface.
  
• VoiceOver & Accessible Apps- Accessibility consultant Tim Noonan from Vocal Branding Australia will briefly explain and demonstrate the VoiceOver accessible features built into the iPhone and iPad. PLUS, reasons why you should ensure your apps are VoiceOver compatible as well as the benefits of including voice and audio media in your apps to extend their general appeal and engagement. Tim also works as a Voice User Interface (VUI) designer in the telephony space.

RSVP by getting your ticket here

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Mobile Monday Sydney is a free Monthly networking event organised by Shane Williamson, Oliver Weidlich and  Gia Villondo as part of the global Mobile Monday community. E-mail us to get in touch with project presentation requests, sponsorship offers and speaking engagements.

Mobile Monday Sydney is Sponsored by RIM Australia

A very big thank you to everyone who came to Mobile Monday last night!

Also a big thanks to Jordan (@jymmysim) who wrote a great summary of the event.  Check it out if you couldn’t make it or want a re-cap on the presentations by ABC, Fairfax Digital & Virgin Blue

We’re back with another big line-up for April!

Where

City Hotel (Upstairs) - Corner of Kent & King Streets, Sydney

When

12th April - from 6:30, presentations start at 7pm

(and feel free to meet up with people in the bar downstairs beforehand!)

Presentation 1 - Mobile Coupons

Claudia Sagripanti (Venture One)

Claudia Sagripanti was most recently Director of Mobile Communications for media agency investment network GroupM responsible for developing mobile solutions for brands. She is now focusing on the mobile retail/payments sector as as principal of digital consulting and training business, VentureOne. She will discuss the opportunities for mobile coupons in Australia.

Presentation 2 - PayPal Embedded Mobile Payment Solutions

PayPal will present on recent developments in m-commerce, highlighting current consumer applications and providing case studies for embedded mobile payment solutions.

Tasha Miels (Head of Product & Innovation) will deliver the presentation.  Tasha has more than 10 years of financial services experience.  She joined PayPal Australia in 2006 and is the company’s Head of Product & New Business.  Tasha is responsible for managing PayPal Australia’s product portfolio, including bringing new products to the market and driving customer satisfaction.  Tasha also manages the strategy development for PayPal Australia’s key product initiatives including mobile payments, peer-to-peer payments and various financial products (such as PayPal credit).

Prior to joining PayPal Australia, Tasha worked as a project consultant at HSBC in the Personal Finance division.  Tasha has also held positions at LloydsTSB (London) and St.George Bank in the Internet and Cards areas.

Presentation 3 - iPad

Keith Ahern (CEO MoGeneration) will show off his iPad (we’ve ordered extra security) and talk about how MoGeneration got their iPad application out into market

Hope you can make it!!

:: 6.30pm for 7pm start, Mon 1st February 2010
:: Note: New Venue is Level 1, The City Hotel (www.cityhotel.com.au)

:: Entry on King Street corner Kent Street.

We’ve survived the GFC!
It’s 2010!  We survived the noughties and more importantly the GFC.  Though we may bear the battle scars of 2009, it’s onwards and upwards for the mobile industry. We’ve got Apple launching iPad, the iPhone apps saving lives, Google launching their new phone and Mobile phones replacing stand alone sat-navs. And hopefully researchers do get to prove that mobile phone usage does decrease and reverse Alzheimer’s disease!

Here at Mobile Mondays, we’ve moved to higher ground and found ourselves a new home for 2010!  We’re now at the newly refurbished Kent Street Living Room - 1st floor of the City Hotel, corner of King and Kent Street, still very much in the heart of the city!

To open 2010, we’ve got:

Mobile Service Design

Smartphones, iPhones, iPads … more connected than ever before, mobile technology is increasingly intertwined with our personal, professional and social needs. Our mobile experiences are becoming blurred and blended into our sense of daily life. We no longer purchase a mobile device, we invest in a lifestyle. For businesses, this connectedness represents considerable opportunities, and challenges. Today, providing remarkable mobile user experiences requires us to recognise and design for key user and business drivers across multiple touch points and customer journeys, identifying the critical moments of engagement that influence customer motivations for service uptake. This presentation briefly discusses the role of Service Design in designing remarkable mobile experiences.

Sharing his thoughts on Mobile Service Design is Dr. Rod Farmer, who currently leads Online Experience Strategy for Vodafone Hutchison Australia. Rod promotes a systemic-view of design, bringing together Business, Design and Technology teams to view delivering valuable experiences as so much more than just the UI.

Innovation Patents
So, you’ve got this great new concept for a mobile app.  You’ve done your business case, you’ve got a project team with kick-off in sight, you even have a keen client waiting in the wings for you to deploy.  But wait, how do you protect and claim ownership to this IP?  Can you do so even if a similar (but not the same!) concept exists?

Bernard Adcock of ImpactIP joins us on Monday to explain Innovation Patents and how they’re even easier to obtain than the usual patent!  Bernard used to work for a number of start-up businesses including CommSoft, Edgematrix, B33hive, MIA and most recently for Soundbuzz.

Mobile ScreenFest
The first ever mobile phone film festival of its kind is coming to Australia!  Ground-breaking mobile film festivals such as this where participants use mobile phones to shoot a film and/or mobile phone photogoraphs have drawn large crowds around the world.  The highlight of the festival is the Festival Screening Day in late August where the mobile films and photographs are viewed on the big screen at a live event.

Presenting Mobile Screenfest is Dr. Avi Ratnanesan from Araya Pictures.  Avi is an award-winning filmmaker, entrepreneur and a member of the Screen Producers Association of Australia.  Araya Pictures is an innovative company in the film and digital entertainment industry that explores new ways of engaging audiences.

RSVP here to secure your place!

Don’t forget to get your tickets for ad:tech 2010! There’s a great range of topics and speakers on mobile, including:

- Integrating Mobile Apps into your Marketing Plan

- The Mobile Future: What You Won’t Be Able to Live Without

- The Key Drivers for Marketing on Mobile

Check out the full program here

ad:tech is the most thoroughly researched & targeted digital media event in Australia & NZ with a focus on how best to use mobile as part of your digital strategy and campaigns. The event includes the ad:tech EXHIBITION & ad:tech CONFERENCE so you can choose the level of participation that’s right for you.
Mobile Monday Members get at 15% discount off the full CONFERENCE - quote ATMM
Follow ad:tech on Twitter at #atsyd

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Mobile Monday Sydney is a free Monthly networking event organised by Shane Williamson, Oliver Weidlich and  Gia Villondo part of the global Mobile Monday family. E-mail <firstname> @ mobilemondaysydney.com to get in touch with project presentation requests, sponsorship offers and speaking engagements.

For our November event we are looking into the future!

To set the scene we’ve invited Michael Harries to come and present, here’s an overview of his talk:

The mobile internet is exciting today and continues to rapidly evolve – this talk will touch on some of the forces driving the phenomena today and tomorrow, ranging from the pragmatic - such as access to business applications with the Citrix receiver – and voice as the killer app, through to design, animism, and ultimately a new era of ambient devices.

Michael will be presenting at November Mobile Monday Sydney

Dr Michael Harries is Director of Strategy and Communications at Citrix Systems, CTO Office and Citrix Labs. As part of the Research and Development team, Dr Michael’s remit is to keep Citrix ahead of technological and market innovation. Within the CTO Office, Dr Michael acts as a technology futurist with broad interests across new computing technologies. In Citrix Labs, he steers research and investigation activities toward innovative new technologies and strategic entry to new markets. Michael holds a PhD in Artificial Intelligence and a Bachelor of Economics.

The second part of the evening will see some presentations by Augmented Reality companies.  We’ll find out what’s happening in this new field and hopefully get a demo or two.  We’ll post some more details over the next couple of days…

:: 6.30pm for 7pm start, Mon 2nd November 2009
:: Level 3 @ The Blacket Hotel
:: Entry on King Street via the Blacket Hotel. (Here’s a map)

:: 6.30pm for 7pm, Mon 4th May 2009
:: Level 3 @ The Blacket Hotel
:: Entry on King Street via the Blacket Hotel. (Here’s a map)

App-Tastic!

Apple recently announced 1 billion iPhone apps had been downloaded from their App Store. How can your app get discovered amongst the 25,000 already there !?

To answer this question, we’re very happy to welcome Keith Ahern of mogeneration who will show us  what it takes to get a viable presence on the App Store and get noticed. Keith will also talk about when to do a mobile web site, when to do an app and when to take a hybrid approach.

Keith Ahern (Founder and CEO, mogeneration)

Keith has over 13 years of innovative software and service development, five of which has been in mobile. Keith was previously Mobile Technology Manager for News Digital Media (online division of News Ltd), where he helped grow NDM’s mobile channel from simple SMS services to engaging mobile websites with millions of page views each month. Keith’s career began  with web pioneer Netscape in Silicon Valley working on the Navigator browser and later worked for Philips Research and Development Palo Alto where he was granted two US patents. Keith has a BInfTech & Telecom (Hons) from the University of Limerick, Ireland.

MoGeneration has the following web apps and native apps for iPhone:

• Lingopal - Chat, flirt and insult in 42 languages on your iPhone
• Xumii - One iPhone Social Networking app - all social networks: Facebook, MySpace, AIM, MSN, Yahoo, Flickr etc.
• OzWeather - the best weather app for Australian iPhone users - #1 in the Australian App Store (co-dev with OzPDA)
• Moo Shake! - a fun educational iPhone game for kids - #2 Kids game in the Australian & US App Store
• The Australian Business Edition for iPhone - The Australian on iPhone
• TrueLocal - Find, Plan and Share Australian businesses while on the go.

As ever, promises to be a fun + entertaining night. Bring your mobiles and business cards, and RSVP now to secure your place. Mobile Monday Sydney is a free event.

DON’T FORGET - It’s at LEVEL 3 upstairs at the Blacket Hotel

> RSVP NOW!